Shaurya Malwa · 1 hour ago · 2 min read
News › Australia › Adoption
Aglive launches farm-to-consumer blockchain-based app to tackle food fraud
Aglive, an Australian product traceability platform, has launched a blockchain-based mobile app that will allow consumers to see the source and journey of the products they consume. In a press release shared with CryptoSlate, the company said that the app, called Aglive One, will tap into Aglive’s existing traceability network to authenticate products as they pass through the supply chain.
A blockchain-enabled mobile app wants to bring more transparency to the food supply chain
Aglive, an Australian traceability platform, has announced the launch of a new blockchain-enabled mobile application that is set to bring more transparency into the food supply chain. In a press release shared with CryptoSlate, the company said that the app will be the first of its kind, enabling consumers to see the source and journey of the products they purchase.
People will be able to utilize the app to view, in real-time, the origins and supply chain conditions of the goods they want to purchase, as well as provide direct feedback to brands after consuming the product.
The newly launched application will also display key compliance information about the product that is stored on the Aglive blockchain. This includes information such as whether the product is halal, kosher, or organic, details about the animal’s welfare, and data about the sustainability practices from the brand. Sustainability certificates will be issued by official governing bodies directly on the Aglive blockchain, the company said, explaining that this will ensure that consumers and brands trust the information provided by the app.
Tackling food fraud with Aglive
Aglive’s core mission is solving food fraud, a problem the company claims costs the world between $40 and $50 billion every year. The key to solving this lies in technology, particularly blockchain technology, as its immutability and transparency are what many believe is lacking from supply chains.
The company has completed successful domestic and international trials tracking a variety of products including beef, medicinal cannabis, and dairy from paddock to plate. The app is currently being used by Macka’s Australian Angus Beef, a major Australian produce provider, and is being trialed by Apothio, one of the largest producers of hemp-based food products in the U.S. In the company’s press release, Apothio said that they chose Aglive’s solution to tackle the strict regulation the medicinal cannabis industry is plagued with.
Trials of the platform are also set to begin in South America, the Middle East, and Southeast Asia, the company said, adding that more details about the specific projects and companies will be announced later this year.
“This is the food of the future,” Paul Ryan, Aglive’s executive director said. “ Finally, we can use technology to protect our health and prove the legitimacy, superiority, and provenance of our products.”
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