Part 1 Beginner Why long-term crypto holders borrow against assets instead of selling A strategic guide to liquidity management, capital preservation, and the real tradeoff between selling and borrowing crypto Open guide In our first guide, we explained why a long-term crypto holder may borrow instead of sell. That is the core logic behind the Buy, Borrow, Die strategy: preserve the long-term position, access liquidity through borrowing, and avoid forcing a sale simply because capital is needed elsewhere.
This guide will focus on the part of that strategy many readers overlook. Once collateral leaves a personal wallet, the central question is no longer just how much can be borrowed or how quickly the funds arrive. The question is what the platform is allowed to do with the collateral while the loan is open.
That question matters because rehypothecation, or collateral reuse, has been a standard financing tool in traditional markets and has also appeared across crypto lending models. The Financial Stability Board defines re-hypothecation narrowly as “any use of client assets by a financial intermediary” and describes broader collateral re-use as any use of assets delivered as collateral by an intermediary or collateral taker. The same report notes that these practices can improve collateral availability and reduce liquidity costs, while also creating leverage, interconnectedness, and potential delays when clients try to access assets during an insolvency.
In plain English, the risk begins when collateral posted for one purpose becomes useful to someone else’s balance sheet. A borrower may believe they have pledged BTC, ETH, or XRP against their own loan. In a rehypothecated model, that same asset may be lent onward, pledged elsewhere, or used to support the crypto lender’s financing. At that point, the user is no longer exposed only to crypto volatility and loan terms. They are also exposed to a chain of counterparties they did not choose.
The failures of Celsius, BlockFi, and FTX were not identical, and FTX was not a classic crypto lender. Still, each case pushed the same lesson into the open: when customer assets are pooled, reused, commingled, or otherwise absorbed into a wider corporate risk structure, platform failure can become customer loss with extraordinary speed.
Reuters reported that Celsius used customer deposits in ways customers did not fully understand, BlockFi’s bankruptcy was tied to exposure to FTX and Alameda, and FTX customer funds were used to cover losses at Alameda Research.

