National Public Radio (NPR) becomes a Brave verified publisher, now accepting Basic Attention Token for donations 🚨 This article is 6 years old...
National Public Radio (NPR) becomes a Brave verified publisher, now accepting Basic Attention Token for donations
2 min read
Updated: Nov. 7, 2019 at 2:25 am UTC
Cover art/illustration via CryptoSlate. Image includes combined content which may include AI-generated content.
The National Public Radio (NPR), a non-profit media organization based in Washington, DC, has become the latest major news outlet to become a Brave verified publisher. The website will now allow its readers to give them tips and recurring contributions in Basic Attention Token, Brave Browser’s native cryptocurrency.
America’s largest non-profit news outlet joins Brave
Brave, the company behind the eponymous browser, has been at the forefront of revolutionizing the online advertising industry. The company has entered the second quarter of 2019 with a bang and has seen impressive growth since.
Its browser has seen its user numbers grow considerably. Basic Attention Token (BAT) has also appreciated 160 percent year-to-date, while the number of high-profile websites enabling Brave Rewards has exploded.
Joining the ranks of high-profile publishers such as the Los Angeles Times, Archive.org, The Guardian, the Washington Post, LADbible, and CryptoSlate, is NPR. America’s most popular non-profit media syndication has now become a Brave Verified Publisher, which means that its readers and listeners will be able to submit tips and recurring contributions on its website.
The news first broke in the early hours of May 16th, where it was met with overwhelming support. Many online said they applauded NPR’s decision to join Brave.
Others have announced that they have already donated to the website, saying that enabling BAT tips will ensure NPR maintains its reputation for quality journalism.
Over 22,000 publishers have joined the Brave network
While the NPR is yet to comment on joining the Brave network, many have seen this as a step in the right direction for such a large publisher. Online news outlets are heavily dependent on large advertisers, which often interferes with their objectivity.
However, there is a case to be made that BAT tips will never be able to replace traditional advertising. Archive.org, also known as the Internet Archive, is currently the 250th most visited website in the US but has only managed to accumulate around $2,500 in BAT donations since joining the network in 2017.
According to Alexa, NPR ranked 687th globally and is the 151st most visited website in the US. The incredible number of visitors and listeners of the network could result in more BAT donations, but it would still be a long way from ditching other advertisements altogether.
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Basic Attention Token
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Basic Attention Token (BAT) is an Ethereum-based token that improves the efficiency of digital advertising by creating a new unit of exchange between publishers, advertisers and users.
Brave Software is an open-source web browser with a built-in AdBlock, tracking and security protection, and optimized data and battery experience.
