· ·

World’s 250th most visited website reveals BAT contributions—analysis whether Brave browser can replace ads

World’s 250th most visited website reveals BAT contributions—analysis whether Brave browser can replace ads

The Internet Archive, a San Francisco-based non-profit digital library—reported receiving $2,500 in Basic Attention Token (BAT) tips. The browser’s micro-donations feature has also been endorsed by several other major websites, which could mean a web driven by ads and the sale of user data could become a thing of the past, suggested Archive.org.

Brave Creators See Revenues from Micro-Donations

Brave, the first blockchain-based decentralized browser in the world, has entered the second quarter of 2019 with impressive growth. Brave browser’s number of active users has grown considerably, Basic Attention Token (BAT) has appreciated 160 percent year-to-date, and the number of high-profile websites enabling Brave Rewards has exploded.

One of the earliest adopters of Brave’s ‘creator’ feature was Archive.org, also known as the Internet Archive. The San Francisco-based non-profit digital library signed-up to be a Brave creator a few years ago, having seen the micro-donations feature as a “fun experiment.”

While it was initially only thought of as a way to support a like-minded tech organization, Archive.org was surprised to find that their tip jar had accumulated more than 9,000 BAT— the equivalent of $2,500.

“This was an unexpected windfall. It was also proof that the current web, the one that’s driven by ads that know our every move, doesn’t have to be the web of the future,” the company said on their blog.

Are Brave Rewards a Sustainable Alternative to Online Ads?

After Archive.org enrolled in Brave’s reward program in 2017, many other large companies also joined the movement. First We Feast, an online food-culture magazine that has 5.7 million subscribers on YouTube, recently became a Brave Verified Publisher, along with the LA Times.

Source: Brave Rewards panel

Considering the size of these audiences, these two publishers could significantly help Brave adoption. However, if the same rate of payment per visits and payment per user Archive.org reported also applies to these new publishers, ditching Google and Facebook ads might be a long way away.

Archive.org reportedly received an equivalent of $2,500 from 2017 to 2019. SimilarWeb estimates that Archive.org gets around 100 million visitors every month, which if estimated liberally, would put its visitor count at almost 2.4 billion over the past two years.

This means that Archive.org’s BAT (in USD) income per visit stands at just $0.000001. The figure translates to $1 for every one million visitors (roughly 8 million page views), which is minuscule by relative standards.

Brave’s New ‘BAT Community’ Unites Basic Attention Token Fans and Content Creators
Related: Brave’s New ‘BAT Community’ Unites Basic Attention Token Fans and Content Creators

Even if all internet users of the world were active users of Brave, the extrapolated revenue would still not match earnings from ads.

Currently, the internet has roughly 3.5 billion users and Brave has 5.5 million active users. If all internet traffic was active on Brave, we can expect the revenue to increase by roughly 636 times. To account for the growing number of users Brave has had since 2017, we will (arbitrarily) increase revenue 1,000-fold. However, $1,000 in revenue per one million visitors is not enough to supplant ads.

For reference, it is standard for advertisers to charge per 1,000 impressions. Cost per 1,000 impressions can range anywhere from $0.1 to $50. The average for Google display ads is $2.80 while the cost for the same number of impressions on Facebook averages $7.20. A page can also run multiple ads simultaneously.

Taking the lower of the two values, the revenue from one million visitors would equate to at least $2,800—a 64 percent decrease from Brave revenues alone based on these rough estimates.

That said, seeing how the Internet Archive is the 182nd most visited page in the United States and the 258th most visited website in the world, it seems that Brave’s reward system is more of a supplement rather than an alternative to ad revenue—in its current iteration. Content creators can currently enjoy both ad revenue and donations from Brave users who block these ads.

However, as Brave continues to innovate with its browser it is possible the organization cracks the advertising model.

Basic Attention Token | BAT

Updated: Nov 7 at 2:25 am UTC

Basic Attention Token, currently ranked #27 by market cap, is up 0.31% over the past 24 hours. BAT has a market cap of $415.8M with a 24 hour volume of $37.09M.

Chart by CryptoCompare

Basic Attention Token is up 0.31% over the past 24 hours.

Support CryptoSlate and Earn BAT with Brave Web Browser

Try Brave Browser Get $5 in free BAT to donate to the websites of your choice.
Posted In: , , Adoption, Altcoins, Analysis, Price Watch
Invest with AMFEIX

Like what you see? Subscribe to CryptoSlate

Get our daily newsletter containing the top blockchain stories and crypto analysis straight to your inbox.

Sign up to stay informed
Priyeshu Garg

Priyeshu Garg

Analyst @ CryptoSlate

Priyeshu is a software engineer who is passionate about machine learning and blockchain technology. He holds an engineering degree in computer science engineering and is a passionate economist. He built his first digital marketing startup when he was a teenager, and worked with multiple Fortune 500 companies along with smaller firms. When he is not solving transportation problems at his company (Ola), he can be found writing about the blockchain or roller skating with his friends.

View author profile

Commitment to Transparency: The author of this article is invested and/or has an interest in one or more assets discussed in this post. CryptoSlate does not endorse any project or asset that may be mentioned or linked to in this article. Please take that into consideration when evaluating the content within this article.

Disclaimer: Our writers' opinions are solely their own and do not reflect the opinion of CryptoSlate. None of the information you read on CryptoSlate should be taken as investment advice, nor does CryptoSlate endorse any project that may be mentioned or linked to in this article. Buying and trading cryptocurrencies should be considered a high-risk activity. Please do your own due diligence before taking any action related to content within this article. Finally, CryptoSlate takes no responsibility should you lose money trading cryptocurrencies.