The Los Angeles Times, the fourth-most circulated newspaper in the US, recently signed-up as a verified Brave Browser publisher. The publication will now start receiving tips and recurring contributions in Basic Attention Token.
The LA Times is a daily newspaper which has been published in Los Angeles, California, since 1881. It is the largest US newspaper not headquartered on the East Coast. According to estimates from Similar Web, latimes.com is visited over 37 million times per month.
On Apr. 11th, 2019, latimes.com signed-up to become a verified Brave browser publisher, joining the ranks of other verified publishers such as The Guardian, the Washington Post, LADbible, and CryptoSlate.
Brave rewards allow content creators to get paid without using ads. Readers who use the Brave Browser set a “monthly contribution amount,” in Basic Attention Token (BAT), which is divvied up between the sites they visit most.
Users don’t even need to purchase BAT to contribute to the websites they enjoy. Users of Brave Browser can opt-in to view ads while browsing, earning 70 percent of the ad revenue generated from the service. These earnings can then be contributed back to publishers.
Publishers can collect these contributions in BAT or have it converted to fiat through Brave’s connected crypto-conversion service Uphold. Neither the publisher nor the reader needs to do anything different, allowing publishers to produce content readers value without succumbing to advertisements.