Yan Ketelers

Hailing from Belgium, Yan Ketelers is a crypto-native Chief Marketing Officer with an extensive background in the Web3 space. Since making his foray into this emerging sector in 2017, he has become a key influencer, particularly in decentralized fundraising initiatives.

Leading Polkastarter’s Marketing Efforts

Currently, Ketelers holds the CMO position at Polkastarter, a leading early-stage fundraising platform that propels Web3’s most innovative projects. His leadership in marketing has empowered numerous startups to initiate their operations and foster vibrant communities.

A Multifaceted Professional Journey

Current Role at Poolside

Since September 2022, Ketelers has also been working as the CMO of Poolside, an ecosystem for Web3 builders based in Lisbon, Portugal. Poolside encompasses various verticals including a 12-week accelerator program, a physical Web3 hub, dedicated content through Poolside Podcast & Reports, and a DAO featuring a community of builders, investors, and mentors.

OG Studio: Co-Founder & Strategic Advisor

Ketelers co-founded OG Studio, a full-stack Web3 studio based in Belgium, in July 2022. The studio offers a wide array of services including education, strategy, and development in the Web3 space. From developing NFT projects to creating DAOs and dApps, OG Studio provides comprehensive solutions with in-house smart contracts, project designs, and prototypes.

Digital Art and NFT Enthusiast

In addition to his professional achievements, Ketelers is an aficionado of digital art. He has actively participated in leading NFT communities, such as the renowned Cryptopunks.

Yan Ketelers is more than a marketer; he is a well-rounded professional deeply entrenched in the Web3 ecosystem. With his diverse experiences and passionate involvement in digital art, he continues to be a thought leader in this burgeoning digital age.

• Polkastarter CMO
• Poolside CMO
• OG Studio Co-Founder & Strategic Advisor
• Birdhouse Advisor