Coinbase becomes official partner of NBA as crypto goes mainstream Coinbase becomes official partner of NBA as crypto goes mainstream
Coinbase has signed a deal that looks to promote crypto popularity to the public with NBA.
2 min read
Updated: October 24, 2021 at 4:15 am
Photo by JC Gellidon on Unsplash
Coinbase is now the official crypto platform to the National Basketball Association (NBA) and Women’s National Basketball Association (WNBA), according to an announcement made yesterday.
Coinbase is now the official partner of NBA
According to the announcement, the deal is geared towards increasing awareness around blockchain and also helping to grow the crypto economy. Thus, the Coinbase logo and its branding would appear during televised games for the two leagues and the crypto exchange would also be a partner of the NBA G League, NBA 2k League, and USA Basketball.
âThe deal, which marks the first cryptocurrency platform partnership for each league, will consist of unique content, innovations, activations, and experiences from Coinbase to educate fans on the increasing advancements happening across the cryptoeconomy,â the press statement reads in part.
Speaking on the partnership, Kate Rouch, the Chief Marketing Officer of Coinbase, stated that âthe freedom to participate and benefit from the things you believe in is at the heart of Coinbaseâs mission. Nobody believes this more than NBA and WNBA fans. Weâre proud to become the Leaguesâ official cryptocurrency partner.â
Rouch continued that âas part of the partnership, we will create interactive experiences to engage with the NBA and WNBAâs incredible community and athletes around the world.â
On the other hand, an NBA top executive, Kerry Tatlock, described Coinbase as a ânatural fitâ for the league while adding that they âlook forward to collaborating with Coinbase to provide fans with new ways to engage with the league and each other, while also enhancing the experience for fans who are already Coinbase users.â
Sport and crypto partnerships are growing
While NBA teams like Miami Heat have signed different crypto-related sponsored deals, this would be the first time that the leagues (NBA and WNBA) are partnering with a crypto-related platform.
Per CNBC, âsports leagues have embraced cryptocurrency sponsorships this year, as its helping with a V-shape recovery for leagues following pandemic losses. NBA teams, Formula 1, Major League Baseball, and even New York-based Drone Racing League have landed crypto sponsorships. Platform Algorand will pay DRL $100 million over five years, and last June F1 also struck a $100 million deal with Crypto.com.â
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Coinbase, Inc is a digital currency company that offers digital currency wallets. Learn More
