Nick Chong · 2 days ago · 2 min read · Insights via Grayscale Investments
On July 29th, 2018, the City of Hope, a cancer and diabetes research and treatment center, hosted its first annual “If Only” Texas Hold’em Charity Poker Tournament in Los Angeles.
To boost awareness, the tournament featured members from one of America’s most popular celebrity families with Kris Jenner, Kim Kardashian West, Khloé Kardashian and Kendall Jenner all in attendance. The Kardashian and Jenner clan, who filmed the event, plan to release an episode of Keeping Up With the Kardashians based on the event later this year.
In addition to raising awareness for a charitable cause, the Keeping Up with the Kardashians episode could potentially catapult Bitcoin further into the mainstream as during the event, Kim Kardashian West received her first Bitcoin from tech entrepreneur and digital currency educator, Mathew Roszak.
She shared the historic moment with her 114 million Instagram followers with the resounding statement, “We’ve moved onto Bitcoin!”
While it’s not possible to predict exactly what the future episode will entail, even the mention of Bitcoin could further increase the exposure of the digital currency to the millions of dedicated Keeping Up With the Kardashians fans.
Kim’s Circle and Bitcoin
Kim is not the first of her circle of friends and family to be associated with Bitcoin and other digital currencies. Childhood friend and socialite Paris Hilton briefly endorsed LydianCoin before its implosion in controversy.
Kanye West, also briefly spoke about Bitcoin in an interview and has teased his followers with cryptic tweets.
— KANYE WEST (@kanyewest) April 25, 2018
Now as a clear owner of BTC, Kim Kardashian West is arguably one of Bitcoin’s most recognizable holders and her considerable social influence may nudge the next wave of adoption. It appears we will have to keep up with the Kardashians to see what kind of effect Bitcoin has on them, and the effect they might have on Bitcoin – if any.