The new platform which went live today reportedly counts among its advertisers brands like Vice, Home Chef, ConsenSys, Ternio BlockCard, MyCrypto, eToro, BuySellAds, TAP Network, The Giving Block, AirSwap, Fluidity and Uphold.
New Era of Non-Intrusive Advertising
Speaking at the launch, Brendan Eich, CEO of Brave Software said:
“With Brave Ads, we are launching a digital ad platform that is the first to protect users’ data rights and to reward them for their attention. Privacy by design and no tracking are integral to our mission to fix the Web and its funding model.”
The current Brave browser has in-built ad blockers leading to better user experience with the browsers. With Brave Ads, users can now opt to watch ads while using the internet. The revenue is split 70:30 between viewers and Brave respectively, and earnings will be paid out in Brave’s Basic Attention Token (BAT) directly to the user’s wallet.
Brave Ads users get a non-intrusive notification on their desktop anytime there is an ad to watch, and they can always choose to view the ad or ignore. The system does not use data compiled from user activity over time to target audiences.
According to Eich, this does not mean that advertisers will not get value for their money, because message matching and targeting still happen, albeit exclusively on the user’s device, without any information going to any other party including Brave.
Value For Advertising Dollars
Brave says that advertisers on Brave Ads are assured that their ads are actually being watched by the desired target audiences who are interested, since watching the ads is totally optional.
In line with Brave’s aim to make the internet better through reformed and proper online advertising, the ad platform radically changes the current economic structure of advertising. Publishers and advertisers can now coexist without interacting with expensive middlemen who collect and profile user data.
Brave Ads is now available in five countries—US, Canada, France, Germany, and UK. For now, it is exclusively available on desktop browsers for Windows, macOS, and Linux, although the company says that, the feature will be made available in other countries and on iOS and Android applications in the coming months.