Press Release
xG Studios announces partnership with LimeLight Sports Club to reward Hackney Half Marathon runners with NFTs
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xG Studios has announced a groundbreaking partnership with LimeLight Sports Club to reward runners of their prestigious events with NFTs. Starting with the Hackney Half Marathon in East London, podium finishers and a select group of LimeLight Sports Club Members were rewarded with xG Genesis NFTs.
This is the first use of the new xG platform to encourage and reward sports participation by adding a gamified web3 collecting layer to real life sporting activity. xG unlocks web3 rewards for in-real-life sports participation – in an experience built for the next generation of athletes who value digital assets and express their identities online.
Jim Harrison xG Co-Founder said: “Sedentary lifestyles are a problem, so we’ve developed xG as a web3 platform that incentivises sporting activity. So if you score a goal or run a 10k in a league or event where xG is active — you’ll get a personalised NFT Reward in a gamified collecting experience.”
Steve Dews, CTO LimeLight Sports Club said; “We’re excited to celebrate participation sports activity through this first of its kind partnership with xG Studios. This new collectible experience will be the starting point for LSC members to grow not only their sporting portfolio – but their digital ones too! The launch of this kind of transformative digital asset at a Half Marathon is illustrative of the trajectory the LSC membership offer is on.
Neil Cole, xG Co-Founder added: “It’s great to start our positive journey with xG and the LimeLight partnership. Now we can look forward to adding utility to the xG project – further incentivising xG NFT holders to participate more. It’s exciting.”
xG Studios recently successfully completed their Seed Round funding with Launchpool Labs.
About xG
xG is a web3 platform that incentivises sporting activity by rewarding in real life participation and performance with personalised NFTs and tokens in a gamified collecting experience – built for the next generation of athletes who value digital assets and express their identities online. xG is being built on Flow.
For more information: www.xgstudios.io
Contact: [email protected]
About LimeLight Sports Club
LimeLight Sports Club is a specialist division within LimeLight Sports Group that creates and delivers major participation experiences with the purpose of making your active world experience extraordinary. It provides a sporting journey of unforgettable cheer and challenge, designed to move you. LimeLight Sports Club and its brand partners share a belief that when people of all ages and abilities come together and participate in any kind of group exercise, the benefits can be immense, both for individuals and for society as a whole. This is reflected in our commitment to sustainability, improving equality and working increasingly on the mental health benefits of physical activity.
LimeLight Sports Club produces seven multisport and running event experiences throughout the year: Hackney Moves Festival including Hackney Half, London Duathlon, ASICS London 10K, London Triathlon, Blenheim Palace Triathlon, Oxford Half and Etape Caledonia.
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