Pay It Now (PIN) token launches PIN Data to enterprises
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Pay It Now (PIN) token has today launched its endeavours into the data storage and protection space, with the use of its PIN Data proposition derived from layer 2 technology. PIN Data is an alternative to transitional company database storage, providing easy and secure access, whilst maintaining a zero-trust model to allow the sharing of data.
The rollout of PIN Data sees the product stack of PIN grow further, with the use of a storage system providing hashed data that can be tied to an individual – without compromising privacy. The $PIN ecosystem looks to enhance currently-existing technology within the fields of transaction processing, rewards, and data storage, through the creation of its PIN Payments, PIN Rewards, and PIN Data offerings respectively.
Does PIN Data Add Further Use Case to PIN Token?
The team behind $PIN has set out its stall in an attempt to base the project on utility, with the creation of PIN Data. The current cybercrime landscape sees district health boards (DHBs) within New Zealand suffering from ransomware attacks causing huge issues in regards to security and extortion.
These issues are seemingly worldwide with a plethora of recent examples including the UK NHS and the WannaCry disaster, causing losses of over £92 million in cancelled patient appointments alone. A resolution within traditional computing networks has yet to be found outside of complex SD-WAN setups, requiring massive expenditure and infrastructural changes.
PIN Data looks to tackle these issues at source with the use of layer 2 and blockchain technology. A business, healthcare provider or even health boards and services can store the entirety of its dealings, without the risk of the company, individual, or patients privacy being compromised. Utilising bespoke cybersecurity companies in the traditional sense typically incurs big expense and contractual periods, whereas PIN Data can provide a daily transactional data storage solution – based on the entities needs.
Growth of the PIN Proposition
The PIN token – having launched just recently – is looking to substantiate both its utility and wider client base. PIN Data sees available products move to four, with a crypto-specific option of PIN reflections also available to projects on the blockchain. Creating and developing products that businesses and projects can use daily, and in turn drive volume on $PIN through a retailer or websites staked token amount in PINs – is one of the key principles of the offering.
Establishing utility first, and a proven sales team to offer that utility to businesses and projects was at the forefront of PINs business development plans – with notable successes in these areas inside a month of launch. The sales team now has a bespoke offering that helps to eradicate a variety of issues in the space.
Next Steps for Marketing and Growth of PIN
The project has big ambitions to become a pioneer within not just the binance smart chain, but the cryptocurrency vertical as a whole. January sees the PIN team embark on an AMA tour, to get the project into the eyes of new investors. The team will be working on increasing the number of holders, with applications to CMC and CG to follow suit.
Pay It Now will also undergo a website refresh with additional content pages being added, designed to help target both B2B and B2C elements of the proposition. Both the whitepaper and roadmap will undergo extensive overhaul to outline the substantive plans of the project over the next few months. A big focus will be placed upon digital marketing, and outbound sales.
With the support of Coinpresso, the digital strategy will commence with the use of crypto SEO and content marketing, with further exchange listings in the works to increase accessibility of Pay It Now, and thus drive volume. January looks set to be a big month in the growth of PIN, as potential new holders and businesses start to get first knowledge of what this ecosystem is all about.