Part 1 Beginner Why long-term crypto holders borrow against assets instead of selling A strategic guide to liquidity management, capital preservation, and the real tradeoff between selling and borrowing crypto Open guide 

Rahul Sood has made a name for himself as the CEO and Co-Founder of Unikrn, a company that's synonymous with the booming gaming and eSports betting sector, based in Seattle, WA. With Sood at the reins, Unikrn has cemented its status in the fast-paced world of competitive gaming.
Before the inception of Unikrn, Sood was a key player at Microsoft, joining in January 2011. His innovative initiatives led to the creation of the Bing Fund, Microsoft's pioneering incubation fund for startups. Sood's efforts were instrumental in unifying Microsoft's startup operations globally, an endeavor that matured with the inception of Microsoft Ventures in June 2013.
Sood's entrepreneurial career is distinguished by 18 years of experience with a series of successful startups prior to his time at Microsoft. He was the founder of VoodooPC, a top-tier luxury gaming computer enterprise that was later integrated into Hewlett-Packard, enhancing HP's product lines with the ENVY and OMEN brands and integrating breakthrough technologies such as commercial liquid cooling and a strong emphasis on product design.
His entrepreneurial spirit didn't just stop at gaming. Sood also co-founded BrightSquid Medical and BrightSquid Dental, expanding his influence into the healthcare sector. Moreover, his business acumen led to the establishment of BullsOnWallstreet, a resource for financial education and training.
Beyond entrepreneurship, Sood has been a guiding force for other enterprises, holding an advisory position with Razer and recently joining the board of BitGold. His commitment extends to the broader entrepreneurial ecosystem, where he plays an active role in mentoring emerging startups and shaping innovative pathways in the tech industry.
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