Consumers participating in the ecosystem take advantage of the several tools designed to better inform their consumption choices and are incentivized with Wabi. Consumers redeem the tokens at a dedicated Marketplace where they can purchase thousands of unique products delivered to them from across the globe.

Participating Brands leverage Wabi tokens to obtain unique datasets on consumer behaviour allowing them to make superior marketing and strategic decisions. Moreover, the Brands incentivise users with Wabi to generate new data, thus enabling rapid hypothesis testing and iteration. Effectively, Wabi taps into corporate marketing budgets ($1.6 – $1.9 trillion annually), making marketing a lot more efficient for participating companies.