Coinbase CEO admits to broken UX, promises rapid improvements following customer feedback Coinbase CEO admits to broken UX, promises rapid improvements following customer feedback
Coinbase CEO Brian Armstrong said the exchange would provide rapid updates within for its application within the next two weeks.
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Updated: Aug. 14, 2023 at 9:48 am UTC
Cover art/illustration via CryptoSlate. Image includes combined content which may include AI-generated content.
Coinbase CEO Brian Armstrong said the exchange would improve the user experience on its main application over the next few weeks after conceding that it was broken in an Aug. 12 tweet.
Coinbase broken UX
According to Armstrong, the user experience on its application was below par, especially for non-fungible tokens, L2s, and decentralized applications.
The challenges came to light through the exchange’s ongoing Onchain Summer initiative. This campaign has prompted the exchange’s staff to directly encounter and address these issues, fostering a heightened motivation to resolve them. Armstrong said,
“One thing #OnchainSummer is exposing is just how broken our UX is in the main Coinbase app for NFTs, Dapps, and L2s today. Sorry to say, but true.”
The CEO strongly encouraged users to share their insights regarding user experience difficulties. According to him, this proactive engagement will enable the company to rectify these concerns diligently.
“If you have a UX pain point or something not working, send us feedback in the replies to this tweet and we’ll try to prioritize it. Rapid updates next two weeks on biggest pain points,” he said.
Feedbacks pour in
Several Coinbase users have taken Armstrong’s offer, with most advising the exchange on the improvements to make.
Friendtech developer Racer asked the exchange for a credit card on-ramp that will allow quick settlement without requiring a separate account.
Y Combinator partner Harj Taggar advised the exchange to improve the connection with the mobile app to approve transactions.
Taggar noted that it could be unreliable and sometimes require users to log out and in of the wallet chrome extension before getting the notification to approve transactions. Armstrong confirmed that he has also encountered the same issue.
Some users also urged the exchange to integrate Bitcoin (BTC) Lightning network into its platform. Earlier this month, Armstrong hinted that the firm could incorporate the layer2 scaling solution. However, he failed to provide a definitive timeline for when this would happen.
Interestingly, some of the things users are asking for already exist. One user asked for a way to send Base ETH directly from Coinbase exchange to Coinbase Wallet. Coinbase Head of Protocols Jesse Pollack confirmed that this already exists but needs to be more visible.
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Oluwapelumi Adejumo
Oluwapelumi values Bitcoin's potential. He imparts insights on a range of topics like DeFi, hacks, mining and culture, underlining transformative power.
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Bitcoin, a decentralized currency that defies the sway of central banks or administrators, transacts electronically, circumventing intermediaries via a peer-to-peer network.
Coinbase
Coinbase is a digital currency exchange and wallet service that allows individuals to buy, sell, and store digital currencies, such as Bitcoin, Ethereum, and Litecoin.
Brian Armstrong, co-founder and CEO of Coinbase, stands at the forefront of the digital currency revolution.