Cole Petersen · 9 hours ago · 2 min read · Insights via Alex Krüger
News › Basic Attention Token › Coinbase › San Francisco › Adoption
A Brave New Browser: Is BAT Coinbase’s Next Add?
Earlier this week, Brendan Eich, co-founder and CEO of Brave Software, unveiled the latest stats on his fledgling browser, Brave.
Latest @Brave stats: 4M users (MAU), 21K verified channels, 26K publisher accounts.
We will step on gas w/ brave-core + BAT on mobile this fall, get past 5M easily by EOY, >= 12M next, adding BAT ad deals to token grants, making good on the promise of @attentiontoken economics.
— BrendanEich (@BrendanEich) September 2, 2018
Gunning for Chrome and Beyond
What sets Brave apart from its competitors, however, is its unique blend of privacy, ad-blocking and reward system through its cryptocurrency BAT.
Brave protects user privacy by automatically blocking all ads, trackers and “fingerprinting” that companies normally use. However, users can control how much data to keep on the browser, which is soon due for an upgrade that will allow it to adopt many of Chrome’s most popular extensions.
A secondary effect of blocking unwanted trackers is increased speed and saved money. The Brave browser is up to eight times faster than its competitors Safari and Chrome and estimates that users save up to $276 on mobile data charges by blocking ads and trackers a browser would normally download.
While this is good for users, ad blocking traditionally has a negative effect on online companies’ revenue streams, which Brave circumvents with BAT.
Your Attention, Your Money
Brave is also able to solve the dilemma of balancing internet users’ privacy with publishers’ ad-dependent revenue with BAT.
Users can earn BAT simply by using the Brave browser. If a user chooses to turn on ads, they are also rewarded part of the ad revenue in BAT, which they can use to anonymously “tip” their favorite websites, YouTubers or Twitch streamers each month.
This exchange provides Brave users with a simple introduction to cryptocurrencies while also creating an avenue for publishers to be paid directly by consumers.
A company like Buzzfeed, for example, could benefit from this, as it searches for a non-advertisement revenue model. Other companies in a similar predicament have either adopted paywalls, asked for reader donations or forced users to turn off ad-blockers to read content.
Match Made In Heaven
On July 13, Coinbase revealed that BAT was one of the cryptocurrencies it was considering adding to its platform, and many speculators now believe it will be the next coin added.
There are several reasons to believe so. For one, BAT is the “only” ECR-20 token accepted on the Apple Store. This is important to Coinbase, as being listed on the App Stores gives Coinbase a huge advantage over its competitors by keeping the barrier of entry as low as possible. Not having to jump through extra hurdles for BAT is definitely an advantage compared to other cryptocurrencies in consideration.
Another reason to support BAT’s listing on Coinbase is CEO Brian Armstrong’s affinity for the project. Armstrong has mentioned or alluded to BAT multiple times and its real-life utility aligns with the visionary’s goals.
Additionally, Coinbase listed BAT in a recent product design talk, further fueling the fire.
— Maximilian (@fiege_max) August 23, 2018
Despite Brave’s progress, it has been unsuccessful in winning over everybody. One tweet, in particular, set off a long tense exchange between Eich and Bitcoin fanatic Francis Pouliot.
In 2018/19 many projects that raised money in the ICO craze will realize that their visions are unattainable and their models don't work. I'll have utmost respect for the projects that admit their mistake and distribute the remaining money back to their token holders.
— Hasu (@hasufl) September 3, 2018
Pouliot argued that, while Brave was a good product, BAT was a useless token and should refund token holders. Instead of competing with Google and Bitcoin, he advised Brave to adopt Bitcoin and the Lightning Network.
A great idea would be for @brave (and yourself) to be pionneers in the Lightning Network and implement. It might actually what takes Lightning mainstream first. You would be first mover in the greatest tech innovation since Bitcoin itself. Brave would be future proof.
— Francis Pouliot ⚡️ (@francispouliot_) September 3, 2018
Eich countered with the fact that the Brave browser had previously used Bitcoin, with many problems, and the argument soon escalated to accusations of pump-and-dumps, immoral money printing and name calling.
A Growing Divide
While both sides had some valid points, it seems silly for an argument to devolve to such levels. After all, both Pouliot and Eich are working to build a cryptocurrency-friendly future.
However, exchanges like this may soon become the norm as the tribalism in cryptocurrencies continues to grow.
Welcome to crypto! Please select your tribe:
– Web 3ers
Don't sit with the Tron Army kids though, they're a bit weird
— Ryan Sean Adams (@RyanSAdams) September 6, 2018
Perhaps the solution is to let other groups build in peace and let the market decide the ultimate winners. The cryptocurrency community already faces uphill battles including rising pessimism, regulatory hurdles and failed projects. Is self-imposed, ideological warfare really necessary too?