Theta Network to launch an NFT marketplace for new World Poker Tour season
An estimated 140 million World Poker Tour viewers globally will be able to participate in real-time NFT drops with the launch.
Theta Labs, the blockchain-based video delivery network, has partnered with the World Poker Tour to launch the world’s first real-time NFT marketplace on this site, it said in a release shared with CryptoSlate.
Digital art comes to World Poker Tour
The eighteenth season of the World Poker Tour will premiere on Sunday, April 18 on Bally Sports Networks nationwide. Each year, WPT reaches more than 140 million viewers across North America, Europe, and the rest of the world on multiple linear, digital platforms and connected devices.
In case you missed it, be sure to check out all the details of the World Poker Tour / Theta NFT marketplace in @WPT's press release:https://t.co/9Jav9F3KpA pic.twitter.com/mvXzpVILV8
— Theta Network (@Theta_Network) April 9, 2021
Each week during the episode, in-show advertisement and promotional segments will direct viewers to the NFT marketplace to queue up, purchase exclusive WPT packs for a limited time and participate in the live auction for a unique legendary poker moment.
For launch, WPT will be paying tribute to legendary poker icon Mike Sexton, who passed away in September 2020. Mike also was the face of WPT as lead anchor and commentator along with Vince Van Patten with “Mike Sexton: The Legend Hand” as a 3 of 3 NFT to be auctioned.
Additionally, a limited quantity of Base set, Rare and Legendary themed poker packs will be dropped. Signups and pre-registrations are now open.
“Our exclusive NFT launch with Theta Network is one of our biggest digital initiatives to date and for the first time ever we’re combining our global reach of live televised poker with an NFT marketplace, giving our fans an interactive, real-time opportunity to collect a piece of the WPT poker action,” said Adam Pliska, CEO of the World Poker Tour.
“We are thrilled to bring some of our top Poker pros, players, and celebrities to the NFT world, featuring rare and legendary WPT packs in weekly drops and running exclusive one-of-a-kind auctions for super rare poker moments.”
Why Theta for NFTs?
The ThetaDrop NFT marketplace is powered by the Theta Network and protocol, a native blockchain that significantly differentiates from other NFT platforms as it was purposefully built for media and entertainment.
The cost of minting NFTs and gas fees are as low as $0.00001 on the Theta network and transaction times are 100x faster than on Ethereum.
More importantly, the Theta protocol is built from the ground up on a proof-of-stake (PoS) model and therefore uses a fraction of the electricity and resources making it significantly greener, and more environmentally friendly than other platforms.
In the future, Theta’s distributed network of more than 30,000 community-run edge nodes will support decentralized NFT storage enabling users to truly own and take custody of their NFTs, and not depend on any centralized platform.
A Cross-chain bridge between Theta Network, Ethereum, and others will enable seamless NFT transfer and transactions across networks, so users can take their NFTs with them where they want to.