With the ICO Era Winding Down, New Era Emerges

With the ICO Era Winding Down, New Era Emerges

Guest post by Darren Marble from Issuance

Darren is the CEO and Co-Founder of Issuance.

ICOs have evolved from what they used to be. A recent Bloomberg article highlighted the new (down) trend, reporting that ICOs raised $300 million in August 2018. This is the lowest level of funding seen in the past 16 months, a mere one-tenth of the average monthly funding volume ($3 billion) in the first quarter of 2018.

So what happened to the ICO market? It turns out that hundreds of ICOs in 2017 showed clear signs of fraud, with an estimated $1 billion of the $6 billion raised globally going into highly questionable deals.

How did I come up with these numbers? By searching the notorious dark web and through some “off-the-record”, DM conversations on crypto Twitter. Just kidding, these stats were compiled as part of an in-depth report published by The Wall Street Journal.

But there’s more. Legitimate ICOs have had a hard time delivering on their promises as well. Here’s a (typical) chart showing the trajectory of one such over-hyped ICO, which raised $30 million in January of this year.

Name this Altcoin

Imagine losing 100 percent of your investment in an ICO scam, only to lose 95 percent of your next investment (er, “contribution”) in a “legitimate” ICO like this one (while the CEO insists that the company is growing). Would you ever invest in an ICO again? Of course not.

There are even websites like Dead Coins that actively curate “a complete list of ICO exit scams and extinct coins,” broken down into four gut-wrenching categories: Deceased, Hack, Scam and Parody. Ouch.

Related: SEC Charges ‘ICO Superstore,’ Digital Hedge Fund Manager with Registration Failures

Last, but certainly not least, regulators have been clamping down, with the U.S. Securities and Exchange Commission (SEC) issuing hundreds of subpoenas to domestic ICO issuers, marketing firms and even crypto hedge funds who may have violated federal securities or broker-dealer laws.

In early September, the SEC formally charged the first unregistered broker-dealer—TokenLot—for selling digital tokens. The firm agreed to pay $500,000 in penalties.  

Lions, tigers and bears, oh my! As the ICO era is winding down, a new era is heating up.

The Dawn of Digital Securities

Digital securities (sometimes referred to as security tokens) are digital assets that are compliant with federal securities laws and run on the blockchain. Digital securities offerings, or DSOs, are a compliant alternative to ICOs—and they’ve recently been gaining momentum in the U.S.

DSOs can be run using securities exemptions like Reg D, Reg A+, Reg CF and Reg S. Currently, the most common exemption being used is Reg D 506(c), which allows DSO issuers to generally solicit or market their deal and raise an unlimited amount of capital–but restricts investment to verified accredited investors.

The beauty of a DSO is that any company can run one: a startup, an enterprise, a blockchain company or non-blockchain company. Like ICOs, DSOs promise near-term liquidity, with several regulated trading platforms like OpenFinance Network, tZERO and Templum either live or in development.

OpenFinance Network

The basic concept of a DSO is that an issuer locks up the capital, but not the investor. Investors in a tokenized VC fund, like SPiCE VC, for instance, will be able to trade out of their position at their discretion once their lockup (12 months in a Reg D offer) expires. This is an attractive alternative for Limited Partners who are accustomed to having their capital locked up for seven to ten years in a traditional VC fund.

Beyond liquidity, additional potential benefits of digital securities include 24/7 trading, rapid settlement, reduced issuance fees, fractionalization of large assets, automated compliance (through smart contracts) and the ability for issuers to attract intentional investors. 

Trends and Observations in the Digital Securities Market

If you think digital securities are a tool to satisfy the needs of early-stage startups, you’d be wrong. I recently spoke with the CEO of a publicly traded biotech company that has raised over $1 billion to date, and who wants to run a $50 million DSO for a stage 3 clinical trial immuno-oncology cancer drug. 

I’ve also been strategizing with the CEO a $20 million dollar food and beverage company that wants to run a DSO. They’re profitable, have a well-known brand for a small company and have been in business since the 1990s.

Beyond DSO issuers, I know of major ICO hedge funds launching dedicated DSO funds, as well as firms that provided designated marketing making services to ICO issuers, and who are now pivoting to provide similar services to DSO issuers. Even ICO marketing firms are realizing that the grass may be greener (and much safer) on the other side.

Related: Bakkt Reveals ‘First Steps’ in Solving the Problem of Cryptocurrency Regulation

But forget the companies I’ve been speaking with. In August 2018, Intercontinental Exchange, the parent company of the New York Stock Exchange, announced the launch of Bakkt, a digital assets trading platform, that has been in development in partnership with Microsoft, for the past 14 months.

And earlier this year in April, NASDAQ CEO Adena Friedman hinted at the possibility that NASDAQ would launch a regulated cryptocurrency exchange.

When the largest national securities exchanges make announcements like this, it’s worth paying attention to. And it’s a sign that digital securities might not just be the next big thing in cryptocurrency: they could be the next mega-trend in capital markets.

Guest post by Darren Marble from Issuance

Issuance is a modern marketing platform for digital securities. The issuance platform connects, engages, and matches digital securities issuers with authenticated, interested investors.

Learn more

Cover Photo by Colton Duke on Unsplash

Filed Under: Adoption, Guest Post, ICOs, STOs
Darren Marble

Darren Marble is a serial entrepreneur and creative who lives in Los Angeles, CA. He is the Co-founder and CEO of Issuance, a marketing platform for digital securities, the CEO of CrowdfundX, a financial marketing firm, and Co-founder of Crowd Invest Summit, producer of Crypto Invest Summit. Darren is a Contributor for Business Insider, Inc., and CryptoSlate. His insights have been featured in the ​Wall Street Journal​, the​ New York Times,​ ​Forbes​, and the​ Los Angeles Business Journal,​ among others.

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