Press Release
This New Farming Simulator is Revolutionizing Play-to-Earn Gaming
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After Mainnet launch on 31st January 2022, the Farmville-like game HappyLand has become the 2nd most popular game on Binance Smart Chain and attracted over 15 million visits globally. Currently, the game has over daily active 4,000 players and the value of HappyLand NFTs has risen by x10.
What is HappyLand?
HappyLand, a new agriculture play-to-earn game on Binance Smart Chain, recently launched their Mainnet and sale of land NFTs, allowing users worldwide to experience a simple yet addicting and highly rewarding farm-to-earn experience on the metaverse. With its robust in-game economy and simple yet engaging farming gameplay, HappyLand enables users to own their first digital land on the metaverse and reap almost unlimited earning potential with small investments.
Engaging and Accessible Gameplay
HappyLand’s vision is to reflect real farming as close as possible while creating a simple, smooth, and joyful farm-to-earn experience that is also highly rewarding for everyone. By participating in the in-game economy just like a real farmer, namely plowing land, planting crops, and raising cattle, users can collect harvests which can then be sold in the game’s marketplace to earn.
Traditionally, play-to-earn games require users to make a large financial investment to even get started, typically by acquiring expensive NFTs or taking part in a freemium model that has become synonymous with “pay to win”. With HappyLand however, players only need to obtain the governance token $HPL and the in-game utility token $HPW to buy land, crops, and animals via the official in-game marketplaces and easily get started.
Unique NFT Mechanics
Each plot of land on HappyLand is an NFT. There are several land types, each with its own rarity and productivity level that will affect the quality of harvests, thus how much you can earn. An inexpensive Highland plot surrounded by mountains and rough weather will be difficult to farm on, thus resulting in lower yield. Meanwhile, a fertile plot of Euphoria land surrounded by bountiful nature with excellent shade, sunlight, and humidity conditions will guarantee great harvests thus profit, but requiring higher initial investment to obtain.
Sustainable Tokenonomy
On top of this, users can also stake $HPL to earn with an attractive guaranteed minimum APY of 40%. There is a small fee on transactions when buying and selling on DEX (Pancakeswap) for burning, 2% for $HPL and 4% for $HPW respectively. Users can also use $HPW to open other NFTs used for upgrading lands, and in the future, there will be minigames to help burn $HPW tokens.
Additionally, to encourage early supporters of HappyLand, for the first 2 weeks after the game’s launch, users can claim game rewards to their wallets once every 2 days. After this, the time between reward claims will be increased to reduce selling pressure.
All of these mechanics work together to ensure high liquidity, healthy token price and scarcity, and fast transactions for users. Most notably, there is no fee when transferring between wallets, removing unnecessary costs for users for an enjoyable experience.
Strong Team Supported by Top VCs, Advisors, and Partners
Established in November 2021, HappyLand has raised $2.97M from investors such as AU21, HC Capital, ZBS Capital, Banter Capital, Kryptos Fund, Netvrk, Kyber Ventures, Kyros Ventures, Gains Associates, GoodGamesGuild, Maven Capital, SMO Capital, and Salad Ventures in just a few weeks after launch. On the 10th of December 2021, the project launched its IDO on Polkastarter which quickly reached its fundraising goal of $300,000.
HappyLand is developed by a seasoned team with intensive experience in blockchain as well as software and gaming development. Furthermore, the project is supported by high-profile advisors including Stani Kulechov (AAVE), Kenzi Wang (AU21, Cere Network), Santiago R Santos (ParaFi Capital, PleasrDAO), and Kieran Warwick (Co-Founder/CEO of Illuvium). HappyLand is partnering with guilds such as Play It Forward DAO, Polkastarter Gaming, GoodGamesGuild, Salad Ventures, and Real Deal Guild to provide scholars across the world an excellent farm-to-earn experience.
Constant Updates and an Exciting Roadmap
HappyLand is a highly active project. The game receives frequent and consistent updates as the development team diligently monitors user feedback to ensure a great game experience driven by the community. Prior to the Mainnet release, the team also organized highly successful community and private Testnet playing experiences for users and implemented user feedback for the final Mainnet.
In the future, HappyLand is looking forward to implementing many exciting key features and gameplay mechanics to take its farm-to-earn experience to another level. These include an intricate weather system that is synchronized with real life in real-time, which can increase or decrease the yield capacity of lands. Additionally, there will also be features to enable user-created content like labs and factories for users to develop their own breeds of crops and cattle with different mutations just like in real life. Most notably, these “own-grown” items will have higher rarity and value than the base items, allowing users to play their way and leave their impact on the game world.
Other innovative features are also under development including the ability to rent lands for users with multiple land plots who do not have the time to manage them all to become landlords, or for those with a smaller budget to enjoy the game. Sub-accounts will also be added for guild management, and more in-game marketplaces for farming resources will also be added.
About HappyLand
HappyLand is a blockchain gaming platform, inspired by the Texas countryside. In HappyLand, players will transform into the role of a farm owner cultivating, breeding pets, and taking care of his farm. From there, each player will participate in building and multi-farm metaverse with many unique custom styles.
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