We have outlined specific guidelines for sponsored content featured on our platform to ensure consistency and uphold our standards. Adherence to these guidelines is paramount for all contributors.
CryptoSlate, headquartered in the US, adheres to stringent Federal Trade Commission (FTC) guidelines by transparently labeling all advertisements and sponsored content. This commitment ensures our audience can distinguish between editorial content and promotional material, fostering trust and integrity with the CryptoSlate brand.
1. Content Focus
- Project Fundamentals: Articles must prioritize the exploration of project fundamentals. This includes detailed discussions on tokenomics, the project’s roadmap, technological innovations, and other aspects highlighting the project’s value and potential impact within the crypto ecosystem.
- No Price Speculation: To maintain our content’s integrity and educational value, articles must not promote or speculate on any crypto’s potential for price gains. The focus should remain on substantive, informative content rather than market speculation. For example, we do not allow content with headlines such as, “These 5 altcoins are going to explode” or “Here are the next cryptos for a 100x gain”
Clear Sponsor Identification: Sponsored articles must clearly disclose the identity of the advertiser or sponsor. This includes explicitly stating the sponsorโs name within the content. An advertiser cannot be hidden within the context of an news or analysis article.
2. Professionalism and Accuracy
- Editorial Oversight: All articles must be written highly professionally and undergo a thorough review by an editor before submission. This is to ensure accuracy, coherence, and the overall quality of the content.
- Originality: Content should be original and not solely generated by AI tools like ChatGPT. While AI can assist in the research phase, the final submission should reflect the author’s expertise and unique insights.
3. Outgoing Links
- Limitation on Links: To maintain the focus on quality content and avoid excessive external redirection, articles are permitted to include a maximum of three (3) outbound links. These links should be relevant to the content and provide additional value to the reader.
4. Article Length
- Word Limit: To keep articles concise and engaging, we request that submissions maintain a word count of 700 to 1000. This ensures that articles are long enough to be informative but short enough to retain reader engagement.
5. Call-to-Action (CTA)
- Engagement Elements: To enhance reader engagement and action, articles should include a distinct call-to-action (CTA) section. This section should consist of:
- A compelling CTA headline that grabs attention.
- A CTA subheading that succinctly presents the value proposition or encourages reader involvement.
- Specific CTA button wording that indicates the action readers are encouraged to take.
6. Project Team Transparency
- Public Figures: In our commitment to transparency and accountability within the crypto space, we require that all projects featured in sponsored articles have founders and key team members who are public figures. We do not support or promote projects led by pseudo-anonymous individuals or teams.
7. Restricted Content and Services
- No Crypto Casinos or Gambling: In line with our commitment to promote a safe and responsible crypto environment, CryptoSlate strictly prohibits the advertising of crypto casinos, gambling platforms, or any services related to gambling. Our platform aims to provide educational and insightful content supporting informed investment and participation in crypto rather than encouraging speculative and high-risk activities.
- No Cloud Mining Companies: CryptoSlate does not allow advertising from cloud mining companies. This decision stems from our dedication to protecting our readers from potentially misleading offers and the high risks associated with cloud mining investments. We focus on delivering content that educates our audience on sustainable and legitimate crypto projects and technologies.
By adhering to these guidelines, contributors can ensure their articles meet CryptoSlate’s standards for quality and relevance, providing our readers with valuable insights into the crypto world.