Students, Retirees, Millionaires: Who Is Buying Cryptocurrency?

Since the beginning of the ICO fervor in early 2017, cryptocurrency investing has become a worldwide trend – making and toppling millionaires each day. Of those pursuing this new digital asset class, how many are actually professional investors and how many are actually profitable?

eToro Unveils Key Statistics

Established in 2007, eToro has become internationally-renowned as the foremost social trading platform for retail investors around the world. In addition to traditional securities trading, eToro introduced cryptocurrency as a tradeable asset on their platform in 2017.

Gathering data from March 2017 – February 2018, eToro compiled an overview of which demographics are investing in cryptocurrency the most and the extent of their investment experience.

Age, Experience, Profitability

According to eToro, the majority of those investing in cryptocurrency today are males between the ages of 18-35 and are either current students or pursue occupations in the fields of Sales/Marketing, Computer/IT, and Financial Services.

Yet despite their risk-tolerance, these youthful investors are still padding their portfolios primarily with the most popular coins leading the market: Bitcoin, Ripple, and Ethereum.

Data collected by eToro from March 2017 – February 2018.

















Interestingly, it is evident that portfolios grow more altcoin-heavy with older investors. From this data, it’s shown that the oldest age group (55+) holds the most Bitcoin Cash, Neo, and Stellar when compared to younger groups – a contrast to the typically risk-averse older investor.

As a nascent industry both in applications and investing, cryptocurrency has attracted a wide range of users with varying degrees of experience – most of which consider themselves to be a novice or completely new to the industry.

Those with greater experience (intermediate or professional) make up a small minority of the total cryptocurrency trading population.

Data collected by eToro from March 2017 – February 2018.















Given their lack of experience, it is predicted that most novice investors and hence most investors in cryptocurrency are not likely to yield huge profits. However, according to this data by eToro, it’s clear that most users have actually had positive returns from their investments on specific coins.

Although this data does not reveal duration of investment, the greatest average return appears to come from investments in Ripple (XRP) and the greatest average loss derives from investments in Bitcoin Cash (BCH).

Data collected by eToro from March 2017 – February 2018.


















Today, most cryptocurrency investors are young, inexperienced males but as the global setting for cryptocurrency continues to mature, it’s likely that the key demographics investing will too evolve.

Cover Photo by Shazmyn Ali on Unsplash

Posted In: Adoption

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Jonathan Kim

Jonathan Kim

Former Journalist @ CryptoSlate

Jonathan Kim is a University of Washington student of Finance and cryptocurrency investor with a deep interest in the emerging industry of blockchain applications and cryptocurrency trading. His past experiences involve publishing original daily content for blockchain startups and trading cryptocurrencies using technical analysis principles.

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