FCL Fractal

Fractal (FCL) is an open source zero-margin protocol built on Polkadot. Designed to replace the ad cookie and give users maximum control over their data, Fractal forms the standard for the fair and open exchange of user information. The project is part of a rapidly growing ecosystem, collaborating with KILT Protocol, Polkadex, Polymath and other partnerships that provide a decentralized authentication system.

Fractal’s mission is to shape market dynamics and infrastructure to ensure a fair distribution of value in the advertising market. Thus, the company’s mission is to create publicly available data to ensure equitable competition within the current market structure. Fractal balances incentives on the Internet, helping to maintain a free and open concept of work. Fractal Protocol generates a balance where the privacy interests of users are taken into account, content creators are rewarded, and the rights of advertisers are protected. As a result, user data is stored where it belongs, and Fractal helps to collect, verify, process and share information confidentially.

FCL, the utility token of Fractal, functions as the native currency of the protocol, fueling the built-in incentive mechanism. The token was launched on the Polkastarter platform on February 25, 2021.