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Hunter Horsley, the Co-founder and CEO of Bitwise Asset Management, brings a wealth of experience from his tenure as a Facebook product manager. Under his leadership, Bitwise has gained recognition for its cryptocurrency indexes, which are built on transparent criteria and have garnered significant investment.

Cryptocurrency Pioneer

Hunter Horsley’s journey into the cryptocurrency world has been marked by innovation and transparency. He successfully raised $4 million from prominent investors such as Khosla Ventures and Naval Ravikant to develop cryptocurrency indexes. These indexes have become benchmarks for approximately 40 crypto hedge funds, including industry giants like Morgan Creek, managing assets worth $1.5 billion, and numerous multi-family offices.

Bitwise Asset Management

As the Co-founder and CEO of Bitwise Asset Management since November 2016, Hunter has played a pivotal role in establishing Bitwise as one of the leading crypto asset managers. Bitwise offers a diverse range of strategies, including index and active approaches across ETFs, SMAs, Hedge Fund Solutions, and Private Funds. With a strong focus on collaboration with financial advisors and investment professionals, Bitwise has partnered with over 1,800 client firms and teams.

The Bitwise team combines technological expertise with decades of experience in traditional asset management, boasting professionals from renowned firms such as BlackRock, Blackstone, Meta, Google, and the U.S. Attorney’s Office. The company enjoys the backing of institutional investors and asset management executives, garnering attention from respected publications such as Institutional Investor, CNBC, Barron’s, Bloomberg, and The Wall Street Journal.

Facebook Product Manager

Before diving into cryptocurrency asset management, Hunter Horsley served as a Product Manager at Facebook from July 2015 to November 2016. His responsibilities included working on video monetization, developing features like Branded Content, ad breaks (mid-roll video ads), and other initiatives aimed at facilitating sustainable models for creators and publishers on the platform. He also played a key role in launching Facebook Save, a tool that attracted over 300 million users.

Hunter’s contributions extended to the Instagram Monetization team, where he worked on launching innovative advertising solutions like Carousel ads, Page Post Engagement ads, and Mobile App Engagement ads.

Educational Background

Hunter Horsley’s educational foundation is rooted in a Bachelor’s degree in Economics from The Wharton School, reflecting his commitment to blending financial expertise with technological innovation.

Hunter Horsley’s journey from Facebook to leading Bitwise Asset Management showcases his ability to drive innovation and transparency in the cryptocurrency asset management sector. His vision and leadership continue to shape the landscape of crypto investments.

• Bitwise Co-founder, CEO