Bitwise CIO expects institutions to inject over $1 trillion into Bitcoin via ETFs Bitwise CIO expects institutions to inject over $1 trillion into Bitcoin via ETFs
Hougan posited that even a modest average allocation of 1% from global wealth managers to Bitcoin could result in approximately $1 trillion entering the space.
2 min read
Updated: Mar. 29, 2024 at 12:36 am UTC
Cover art/illustration via CryptoSlate. Image includes combined content which may include AI-generated content.
Bitwise CIO Matt Hougan said institutions will inject more than $1 trillion into Bitcoin via ETFs over the coming year as due diligence is completed and further exposure is approved.
Hougan shared his perspective in the latest weekly investor note from the company, where he reflected on the challenges and opportunities facing investors in the digital currency space.
The Bitwise CIO urged investment professionals to maintain a long-term perspective amid the current volatile state of the crypto markets, particularly Bitcoin, which has seen fluctuating prices between $60,000 and $70,000.
Short-term holding pattern
Hougan pointed out that the market is in a “short-term holding pattern” in anticipation of significant upcoming events. He added that each of these developments will shape the market’s short-term trajectory in the coming months.
These include the Bitcoin halving expected around April 17, potential approvals of spot Bitcoin ETFs on major national platforms like Morgan Stanley or Wells Fargo, and the completion of formal due diligence by various investment committees on greenlighting exposure to the flagship crypto.
Despite the short-term uncertainties, Hougan remains bullish on Bitcoin’s long-term prospects. He pointed to the successful launch of spot Bitcoin ETFs, which marked a significant moment for crypto market accessibility to investment professionals.
Hougan highlighted the enormity of the global investment market, with professionals controlling over $100 trillion, and the relatively nascent involvement of these funds in the crypto sector.
99% to go
Drawing attention to the historic $12 billion that flowed into ETFs since their launch, Hougan posited that even a modest average allocation of 1% from global wealth managers to Bitcoin could result in approximately $1 trillion entering the space, dwarfing current investment levels.
The comparison highlights the early stages of crypto adoption by the investment community and the vast potential for growth. Hougan encapsulated the sentiment with the phrase:
“1% down, 99% to go.”
Hougan’s memo also served as a cautionary note, reminding investors of the inherent risks and volatility associated with crypto trading. He emphasized the need for individual investors to conduct thorough due diligence and consider their own investment suitability before entering the market.
The note concluded with an invitation to explore further crypto analysis on the Bitwise Insights page, encouraging a deep dive into the complexities and opportunities within the crypto market.
As the digital assets landscape continues to evolve, Hougan’s insights provide a compelling argument for both caution and optimism in the face of volatility and change.
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Author 
Assad Jafri
AJ, a passionate journalist since Yemen's 2011 Arab Spring, has honed his skills worldwide for over a decade. Specializing in financial journalism, he now focuses on crypto reporting.
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Bitwise
Bitwise Asset Management pioneered the first cryptocurrency index fund and is the leading provider of rules-based exposure to the cryptoasset space..
