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MicroStrategy thrives on Bitcoin strategy while Tesla left over $1 billion on table as stock slips MicroStrategy thrives on Bitcoin strategy while Tesla left over $1 billion on table as stock slips

MicroStrategy thrives on Bitcoin strategy while Tesla left over $1 billion on table as stock slips

Contrasting Bitcoin investment outcomes highlight strategic differences between MicroStrategy and Tesla.

Quick Take

As the digital assets market continues to evolve, two prominent US-based companies have taken vastly different approaches to their Bitcoin investments, with starkly diverging outcomes.

MicroStrategy, a business intelligence firm, made its first Bitcoin purchase in August 2020 when the asset was trading at around $10,000. Since then, the company has steadily accumulated Bitcoin, now holding over 1% of the total supply. In contrast, electric vehicle maker Tesla entered the market slightly later, buying Bitcoin in January 2021, near the 2021 market frenzy.

Tesla BTC Holdings: (Source: Arkham Intelligence)
Tesla BTC Holdings: (Source: Arkham Intelligence)

Based on data from Arkham Intelligence, Tesla currently possesses approximately 11,509 Bitcoin valued at approximately $767.6 million, while SpaceX holds around 8,285 Bitcoin valued at approximately $554.3 million. Together, their combined Bitcoin holdings total nearly 19,794 coins, with an approximate market value of around $1.3 billion based on current market prices.

SpaceX BTC Holdings: (Source: Arkham Intelligence)
SpaceX BTC Holdings: (Source: Arkham Intelligence)

In 2021, Tesla bought $1.5 billion worth of Bitcoin, likely to be around 38,900 BTC, but sold a substantial portion in 2022. Had Musk held until now it could have been worth around $2.6 billion.

The diverging trajectories of these two companies are reflected in their stock performance. MicroStrategy has seen a remarkable surge of over 1200% since its initial Bitcoin investment, whereas Tesla’s shares have faltered, declining by 31% year-to-date. Consequently, MicroStrategy has ascended the market capitalization leaderboard, while Tesla has descended to the 18th largest asset by market capitalization.

MSTR vs Tesla YTD: (Source TradingView)
MSTR vs Tesla YTD: (Source TradingView)