Bella Protocol is a set of DeFi products for one-click crypto banking. The project's goal is to accelerate DeFi adoption among mass users by providing a full-suite of DeFi products, including automated yield farming tool, lending protocol, 1-click savings account, customized robo-advisor, and more with elegant design and smooth user experience. It is claimed that the core concept of Bella product design is 1-Click – which aims to condense information into actionable plans, automate everything possible, and cater to both new and experienced users.

Bella is built by the ARPA team. ARPA is a blockchain project whose token is currently listed on exchanges such as Binance, Huobi Global, Bithumb, Gate.io, KuCoin, etc. Bella Protocol aims to attract its first batch of users from ARPA’s global community while ARPA holders and supporters are expected to benefit from the rapid-growing Bella ecosystem.