Dapper Labs unveils Disney digital collectible series Dapper Labs unveils Disney digital collectible series
Disney Pinnacle's NFT series will feature characters from the Disney, Pixar, and Star Wars universes.
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Updated: Nov. 15, 2023 at 4:58 pm UTC
Cover art/illustration via CryptoSlate. Image includes combined content which may include AI-generated content.
Entertainment giant Disney announced a new line of digital collectibles, which will be offered under the brand name Disney Pinnacle, on Nov. 14.
The project’s X page indicates that users will be able to collect and trade digital pins featuring characters from Disney and Pixar franchises. Featured characters include Mickey Mouse, Sebastian from The Little Mermaid, and Woody from Toy Story.
The series was developed and published by Dapper Labs, best known for its CryptoKitties and NBA Top Shots NFT lines, as an official licensee of the multimedia giant.
Though the announcement does not emphasize the blockchain-based nature of the product line, Pinnacle’s terms of service refer to the pins as “digital tokens” and “non-fungible tokens” built on Dapper Labs’ Flow blockchain network. The terms additionally indicate that users will need to use the Pinnacle app alongside a cryptocurrency wallet.
Users will be able to buy individual digital tokens directly from the app, buy randomized token packs, and buy and sell tokens with other users. Users will also be able to earn free pins by taking part in contests, marketing campaigns, and specific tasks.
Disney Pinnacle’s terms of service state that the app and service will be available in various approved regions, including the U.S., Canada, and 32 other countries. Additionally, the service will only be available to users over the age of 18.
Disney has previously offered NFTs
This is not the first time that Disney has taken an interest in blockchain and NFTs. In November 2021, it launched a series called Disney Golden Moments in partnership with Veve, a digital collectibles marketplace using the Immutable X blockchain.
Prior to that, in mid-2022, the company selected Polygon as a participating blockchain in its accelerator program. Disney also selected two NFT projects, Lockerverse and Flickplay, to take part in the accelerator program at that time.
The current news comes months after Disney ended its metaverse efforts. The company cut its entire metaverse team, amounting to 50 staff, in March 2023. However, it is not clear that this team was involved in current or previous NFT efforts.
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Mike Dalton
Before transitioning to crypto writing in 2018, Mike studied library and information sciences. Currently, he resides on Canada's West Coast.
Editor Editor 
Jacob Oliver
Jacob Oliver is a recovering academic and English teacher turned crypto journalist and web3 writer. He holds a Ph.D. from the University of Washington.
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Polygon
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Polygon, a prominent layer 2 scaling solution on Ethereum, has emerged as a multifaceted and scalable platform, enhancing the Ethereum ecosystem’s capabilities.
Dapper Labs
Dapper Labs, the company behind CryptoKitties, NBA Topshots, and the Flow blockchain, uses blockchain technology to bring NFTs and new forms of digital engagement to fans around the world paving the way to a more open and inclusive digital world starting with games and entertainment.