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Bentley Motors gears up to drop its Genesis NFT collection on Polygon Bentley Motors gears up to drop its Genesis NFT collection on Polygon

Bentley Motors gears up to drop its Genesis NFT collection on Polygon

Bentley believes NFTs can help transform the luxury automotive space just like they disrupted the art industry.

Bentley Motors gears up to drop its Genesis NFT collection on Polygon

Cover art/illustration via CryptoSlate

British luxury car manufacturer Bentley Motors Limited is dipping its toes into the Web3 ecosystem with the launch of a non-fungible token (NFT) collection on Ethereum scaling platform Polygon, the company announced today.

According to the announcement, the one-time NFT collection is set to drop in September 2022 and will feature 208 pieces only. The number of NFTs is symbolic in that it represents the highest speed of Bentleyโ€™s fastest Grand Tourer – the Continental GT Speed. 208 also represents the total number of the 1952 R-Type Continental.

Building a greener future

Bentley Design will be in charge of creating the NFT collection. Collectors that purchase the NFTs will get unique access and rewards from Bentley. The car manufacturer did not disclose the NFTsโ€™ price tag.

However, Bentley promised to direct the saleโ€™s proceeds towards supporting students interested in engineering, design, and manufacturing. Additionally, the company plans to use the funds to support organizations that push for sustainability, especially in the transportation industry.

The car manufacturer chose to drop its NFT collection on Polygon because the network is carbon neutral. Per the announcement, the Bentley NFTs will be eco-friendly, helping the company build on its commitment to achieving end-to-end carbon neutrality by 2030.

NFTs continue catching on among vehicle manufacturers

Through todayโ€™s announcement, Bentley has become the second automobile company to enter the NFT market. Hyundai came first after collaborating with NFT project Meta Kongz in April. This partnership is part of Hyundaiโ€™s Metamobility, the companyโ€™s concept of the metaverse.

Hyundai and Meta Kongz marked the partnership by launching 30 limited edition Hyundai x Meta Kongz NFTs.

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