Cool Cats moved beyond the PFP collection into characters, episodes, physical collectibles, manga, avatar tools, and strategic partnerships. That doesn't erase the original NFT, but it changes how the project should be evaluated.
The Cool Cats Brand Shift After the NFT Boom
After the 2021 NFT cycle cooled, Cool Cats leaned into Blue Cat as character IP rather than relying on floor-price momentum. The current Cool Cats brand uses Blue Cat across characters, animation, merchandise, public events, and community products.
That positions Cool Cats in the broader NFT brand company lane. The asset is still an NFT, but the business case depends on whether the character universe can keep attracting fans and partners beyond the original crypto audience. For users tracking project news, a new episode, toy drop, or partnership doesn't automatically move every NFT price, but it does show whether the brand is still producing visible work.
Macy's, Episodes, and Manga
Cool Cats reached mainstream visibility when Blue Cat appeared as a balloon in the 2023 Macy's Thanksgiving Day Parade. The project later promoted physical collectibles tied to that appearance, including vinyl and plush products connected to Blue Cat and Chugs.
The current entertainment layer includes The Milk Chug, a character-led series based around Blue Cat, Chugs, and Sapphire Town. A 2024 NFT Insider timeline connects the entertainment push to The Milk Chug, a Kodansha manga partnership, and CAA-related media positioning. That context explains why recent Cool Cats coverage reads differently from older articles about MILK, passive earning, and NFT game loops.
The Animoca Brands Investment Into Cool Cats
The biggest recent governance change came on August 8, 2025, when Animoca Brands announced that Animoca Brands and Coin Operated Group owned a majority interest in Cool Cats Group after a strategic investment. The same announcement named planned board additions from Animoca and Moca Network and described collaboration around shared IP, utility, rewards, and Moca Network identity infrastructure.
That gives the project a clearer post-2021 ownership structure and ecosystem direction than older explainers had. It does not make Cool Cats risk-free or guarantee price movement. Users should separate Animoca-backed brand direction from any claim about future price, utility, or market demand.