“Green” NFT platform OneOf enters a label-wide partnership with Warner Music Group “Green” NFT platform OneOf enters a label-wide partnership with Warner Music Group
The collaboration will enable NFT releases from a range of artists across WMG's music catalog.
2 min read
Updated: Feb. 1, 2022 at 9:15 am UTC
Cover art/illustration via CryptoSlate. Image includes combined content which may include AI-generated content.
NFT platform OneOf recently announced entering a preferred partnership with Warner Music Group (WMG) to create exclusive NFTs for the American record label giant.
Launched in September, the NFT platform specialized for music is built on the Tezos blockchain–leveraging energy-efficient minting.
WMG enters the metaverse and steps up its NFT game
According to the announcement, OneOf, an eco-friendly NFT platform backed by Quincy Jones, will enable music gems from the WMG’s legendary catalog to hit the market as exclusive NFTs.
🎵 OneOf x Warner Music Group! 🎵 Yes, OneOf has partnered with yet another music giant, @warnermusic, to create exclusive NFTs for a range legendary music artists! Built on @tezos, OneOf is the green NFT platform for the music community. 🌳Stay tuned for more! #BeOneOf #tezos pic.twitter.com/VnajhiwN3g
— OneOf (@OneOfNFT) January 31, 2022
Chief Digital Officer & EVP at Warner Music Group, Oana Ruxandra, commented:
“Partnering with OneOf, a leader in the emerging technology space of Web3 and NFTs, gives our artists an edge in more authentically building one-to-one relationships with their fans and winning in the new Web3 economy. We’re excited to see what’s possible,”
Earlier this month, WMG announced teaming up with digital collectibles platform Blockparty, which leverages a suite of tools for creating verifiably unique, connected NFTs, as well as a decentralized exchange (DEX) that allows NFT swaps.
The record label giant is not only stepping up its NFT game, but also announced entering the metaverse.
Just days ago, the record label inked a strategic partnership to create the first music world in The Sandbox gaming metaverse.
The collaboration opened the doors to WMG talent appearing in The Sandbox–enabling innovative music experiences taking place on the WMG LAND.
Eco-friendly NFT platform for the music community
As for OneOf, it is rapidly emerging as the go-to NFT platform for the music community–offering solutions for artists and fans to enter the space without having to deal with the high costs of minting NFTs.
“From collectibles to music royalties, NFTs and Web3 represent the pulse of consumer demand and an exciting future for the music industry,” according to OneOf CEO, Lin Dai.
In addition to teaming up with WGM, OneOf recently announced a three-year collaboration with the GRAMMY Awards as well as a partnership with MusiCares–to mint the first-ever Keith Richards NFT.
💥 NUMBER 2—OneOf Top 10 Moments 💥 The @RecordingAcad and OneOf announce an official exclusive partnership to release NFTs to commemorate the 64th, 65th, and 66th Annual GRAMMY Awards! 🎤 LIKE & RT and we'll pick one lucky person to win a free OneOf t-shirt! #BeOneOf #grammys pic.twitter.com/ZiVmDdzOtO
— OneOf (@OneOfNFT) December 30, 2021
Dai added:
“We are thrilled to partner and innovate together with Warner Music Group and use our cutting edge Web3 technology to bring their iconic labels and world-renowned artists to the next 100 million fans on blockchain,”
At the end of last year, a previously unreleased demo recording made by Whitney Houston sold in an auction on the eco-friendly NFT platform for $1 million–becoming the highest priced NFT auction item on Tezos.
