Google adding Ethereum Name Service data into search results through Etherscan Google adding Ethereum Name Service data into search results through Etherscan
Following the move, ENS token price saw an uptick to $22.
2 min read
Updated: Mar. 22, 2024 at 10:31 am UTC
Cover art/illustration via CryptoSlate. Image includes combined content which may include AI-generated content.
Tech giant Google has integrated Ethereum Name Service (ENS) data into its search results through data available from Etherscan.
CryptoSlateย confirmed this feature by testing it with several ENS addresses, including Vitalik.eth, an address belonging to Vitalik Buterin, the co-founder of the Ethereum blockchain network.
The displayed result showed the address details like the Ethereum balance and the timestamp of the last transaction. The data was collected from Ethereum block explorer Etherscan.
ENS is a naming system for theย Ethereum blockchain that adds human-readable names to various resources, including crypto wallets.
Brantly Millegan, a former core member of the ENS team, first shared the development on social media platform X (formerly Twitter).
Google’s growing pro-crypto leanings
This move underlines Google’s growing involvement with crypto and blockchain technology. Previously, the tech giant enabled users to check Ethereum address balances directly through its search engine.
In addition, the firm also initiated a countdown to the Ethereum Merge event in 2022 by featuring animated pandas moving in sync.
Last year, Google revised its crypto advertising policy to include “Cryptocurrency Coin Trusts.” These products enable investors to trade shares in trusts holding digital assets.
Consequently, Bitcoin ETF products from notable asset managers like BlackRock now appear in search results for queries like “bitcoin ETF.”
ENS token spikes
News of the Google feature on social media has helped the ENS token reverse its current downward trend, gaining around 6% in the last 24 hours to trade at $21.56 as of press time, according to CryptoSlate’s data.
Over the past months, the project has achieved several milestones, including becoming fully decentralized and scoring a pivotal partnership with GoDaddy, a domain registrar.
Jeff Lau, a developer with ENS, said these moves are geared towards “humanising web3.”
He said:
“We envisioned ENS as a naming system to name crypto addresses, and to a large extent, we still remain true to that. But as web3 users, the meaning of an address is so much more, it can be your farcaster id, your crypto payment address, a DAO contract and more.”
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Oluwapelumi Adejumo
Oluwapelumi values Bitcoin's potential. He imparts insights on a range of topics like DeFi, hacks, mining and culture, underlining transformative power.
Editor Editor 
Liam 'Akiba' Wright
Also known as "Akiba," Liam is a reporter, editor and podcast producer at CryptoSlate. He believes that decentralized technology has the potential to make widespread positive change.
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In this article
The Ethereum Name Service (ENS) is a distributed, open, and extensible naming system based on the Ethereum blockchain.
Ethereum
$3,113.68
Ethereum is a decentralized, open-source blockchain platform that enables the creation of smart contracts and decentralized applications (DApps).
Bitcoin
$63,484.32
Bitcoin, a decentralized currency that defies the sway of central banks or administrators, transacts electronically, circumventing intermediaries via a peer-to-peer network.
Google LLC is an American multinational technology company that is most commonly known for its search engine that was founded by Sergey Brin and Larry Page in 1998.
BlackRock
BlackRock, synonymous with global asset management, is an American multinational investment management corporation based in New York City.
Ethereum Name Service (ENS) offers a secure and decentralised way to address resources both on and off the blockchain using simple, human-readable names.
