The football (soccer) teams included in the deal are:
- Tottenham Hotspur
- Crystal Palace
- Newcastle United
- Cardiff City
- Leicester City
- Brighton & Hove Albion
This exciting partnership will help bring awareness to Bitcoin and other cryptocurrencies via football fans. The deal includes access to interview backdrops, rights to players, tickets, stadium LEDs and other stadium advertising.
In addition to the advertising deal, the aforementioned teams have also agreed to create wallets for future Bitcoin payments.
Iqbal V. Gandham, managing director at eToro, said:
“Blockchain can improve the experience for everyone who loves the ‘beautiful game.’
While the partnership payments were sent in Bitcoin, the new partners plan to use the underlying blockchain technology to assist in authentic merchandise detection and ticket scalping in the future.
Cryptocurrency Trading–With a Catch
Previously, eToro only allowed fiat deposits to purchase cryptocurrencies at their going rate on the platform. After purchase, the platform provided tools for the cryptocurrencies to be traded with no withdrawals.
eToro also recently added deposits and real trading of cryptocurrencies such as Bitcoin, Litecoin, Ripple, and Stellar Lumens. This is huge, as prior to the change profits could only be realized in fiat currencies, not crypto.
While eToro is not currently available for U.S. users, there is a waitlist for users to register in advance.
eToro continues to make major moves improving its position as a top cryptocurrency business. While it’s not clear if these teams plan to hold onto the received Bitcoin, this partnership is a fantastic step for the worldwide adoption of cryptocurrency.
Cover Photo by Marcos Moraes on Unsplash