My Lovely Planet is a groundbreaking Web3 initiative that fuses mobile gaming with environmental activism. Built on the principles of sustainability, education, and entertainment, this blockchain-powered game allows players to make real-world environmental impact through digital gameplay. At the core of its ecosystem is the My Lovely Coin (MLC), a utility token designed to drive eco-conscious engagement and community participation.

From Gaming Innovation to Global Impact

My Lovely Planet is not just another mobile game. It's an award-winning platform that has captured the attention of global innovators and industry leaders. The project is a proud alumnus of the Ubisoft Entrepreneurs Lab @Station F, one of the most prestigious gaming accelerators worldwide. This program has also incubated blockchain gaming titans such as Axie Infinity and Sorare.

Moreover, My Lovely Planet has been recognized with the coveted Unity for Humanity Award, an accolade that supports creators working to build a more equitable and sustainable world through 3D experiences. This recognition underscores the project’s mission to not only entertain but educate and empower the next generation of climate leaders.

Visionary Leadership and Creative Talent

My Lovely Planet was founded by Clément Le Bras, an engineer and environmentalist with a degree from Mines de Paris, France’s premier engineering school. Clément’s firsthand experiences in Madagascar—one of the regions most vulnerable to climate change—solidified his commitment to environmental protection through innovative technologies.

Joining him is the Art Director and Lead Game Designer of Candy Crush, bringing world-class design expertise to the project. This fusion of social purpose and game design excellence gives My Lovely Planet a unique position in the mobile gaming landscape.

Empowering Young People Through Gameplay

The primary audience for My Lovely Planet is young individuals aged 16 to 30—a demographic deeply invested in both gaming and environmental causes. Key statistics include:

• Games are the top entertainment medium for Generation Alpha (post-2010).
• 50% of Gen Alpha and Gen Z spend money on video games.
• 70% of young people see climate change as a critical threat (UN Survey, 2020).
• 77% consider it a top global challenge (Thomson Reuters Foundation, 2021).

Beyond this core demographic, the project taps into the global mobile gaming market—a $116 billion industry with 2.8 billion users, 40% of whom are women and 52% aged between 18 and 34.

What Is the My Lovely Coin (MLC)?

The My Lovely Coin (MLC) is the utility token driving the game’s eco-gaming ecosystem. It bridges virtual achievements with real-world impact, enabling a revolutionary “play-to-impact” model:

• Plant a tree in-game, and a tree is planted in real life.
• Buy digital items, unlock content, and vote on ecological initiatives using MLC.
• Participate in the Environmental Treasury to direct funds to selected NGOs.

By holding MLC, players gain voting rights on which environmental organizations the platform should support, blending decentralized governance with meaningful activism.

Game Mechanics and Blockchain Integration

My Lovely Planet integrates Web3 features that enable ownership, transparency, and user empowerment. MLC tokens are required to unlock premium content, access new levels, and participate in ecosystem governance. The use of blockchain ensures that transactions are transparent and verifiable, reinforcing player trust and sustainability goals.

The game’s real-world contributions are verifiable and tied to reputable environmental partners, ensuring that each in-game action leads to tangible positive outcomes for the planet.

A Movement Powered by Play

My Lovely Planet isn't just about fun—it's a movement designed to inspire and mobilize youth around the world. By gamifying environmental action, the platform harnesses the energy of mobile gaming to fight climate change at scale. It’s a proof-of-concept for how Web3, gaming, and real-world impact can converge to create a more sustainable future.

With its unique combination of visionary leadership, blockchain integration, and real-world impact, My Lovely Planet and the MLC token are poised to lead the next wave of eco-conscious digital innovation.