Loopring (LRC) surges following GameStop’s NFT market beta launch 🚨 This article is 3 years old...
Loopring (LRC) surges following GameStop’s NFT market beta launch
The integration should allow users to mint NFTs for less than $1 while inheriting Ethereum's security.
2 min read
Updated: Mar. 24, 2022 at 2:29 pm UTC
Cover art/illustration via CryptoSlate. Image includes combined content which may include AI-generated content.
The price of LRC, the native token of Ethereum-based scalability solution Loopring, has jumped by up to 35% after the protocol officially announced its integration and the launch of GameStop’s non-fungible token (NFT) marketplace beta yesterday.
The future of #NFTs are here + they're powered by #Ethereum's second layer💙
Loopring L2 x @GameStop
Power to the players.
Power to the creators
Power to the collectors.#L222🌀https://t.co/0gdvKLivfp— Loopring💙🏴☠️ (@loopringorg) March 23, 2022
“The new [GameStop] Marketplace built atop Loopring L2 ensures that users receive the strongest digital property rights anchored by a secure, decentralized, and credibly neutral environment like Ethereum,” wrote Adam Browman, Loopring’s head of growth.
“Loopring zkRollup inherits Ethereum’s self-custodial security while abstracting away costly gas-fees, leaving no one priced out.”
Shortly after the announcement was made, the price of LRC surged from roughly $0.85 to just over $1.2, according to crypto metrics platform CoinMarketCap.
At press time, the token’s price cooled off a bit, falling back to about $1.10—still significantly higher than yesterday’s levels.
Making NFTs more accessible
According to Loopring’s announcement, its zero-knowledge rollup solution would allow “creators to deliver high performance applications that rival the speeds and scalability of Web2, while also empowering users to receive provable ownership and control over their assets in Web3.”
Notably, Ethereum’s second-layer rollup solutions allow to take the load off the mainnet by batching multiple transactions together and processing them off-chain.
“These massive speed improvements and lower costs open up the design space for NFTs and gaming that were recently unimaginable,” Browman added.
“You can now mint NFTs directly on Loopring L2 for fractions of the costs of minting on L1 (less than $1) while inheriting Ethereum L1 security.”
As CryptoSlate reported, video game and electronics retail network GameStop has previously teamed up with Immutable X, a Layer-2 NFT solution on Ethereum, to launch a new $100 million NFT marketplace. Notably, rumors of this happening first started flying around in October 2021 as users discovered some amended code in a Loopring Github commit.
Loopring Market Data
At the time of press 2:29 pm UTC on Mar. 24, 2022, Loopring is ranked #67 by market cap and the price is down 8.39% over the past 24 hours. Loopring has a market capitalization of $1.41 billion with a 24-hour trading volume of $1.55 billion. Learn more about Loopring ›
Crypto Market Summary
At the time of press 2:29 pm UTC on Mar. 24, 2022, the total crypto market is valued at at $1.96 trillion with a 24-hour volume of $107.17 billion. Bitcoin dominance is currently at 41.75%. Learn more about the crypto market ›
Author 
Liam Frost
Liam Frost is a freelance journalist and editor with over 15 years of experience working for various media outlets across the world.
