Grayscale kicks off national cryptocurrency ad campaign on CNBC, MSNBC, FOX 🚨 This article is 4 years old...
Grayscale kicks off national cryptocurrency ad campaign on CNBC, MSNBC, FOX
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Updated: Oct. 19, 2021 at 3:14 pm UTC
Cover art/illustration via CryptoSlate. Image includes combined content which may include AI-generated content.
Grayscale Investments, a crypto investing and asset management company, has launched a nation-wide cryptocurrency ad campaign with TV commercials airing on CNBC, MSNBC, FOX, and FOX Business in the U.S. Barry Silbert, the company’s CEO, announced the campaign last week, while Micheal Sonnenshein, Grayscale’s managing director, shared the ad on Twitter earlier today.
Bringing crypto to the masses through TV ads
One of the most prominent cryptocurrency asset management companies in the industry, Grayscale Investments, has kicked off an ambitious advertisement campaign on national television channels in the U.S.
First announced last week by the company’s CEO Barry Silbert, the ad campaign represents the company’s effort to legitimize the crypto industry and attract more users to its platform.
Are you ready? @Grayscale's national ad campaign kicks off next week with a TV ad on CNBC, MSNBC, FOX, and FOX Business. We're going to brrring crypto to the masses
Media: if you want a sneak peek, get in touch with @nitWitty
— Barry Silbert (@barrysilbert) August 7, 2020
The ad saw its first few minutes of airtime earlier today, on Aug. 10. The 30-second clip features a brief history of money, from prehistoric goods trading to modern fiscal policy, and showcases cryptocurrencies as the solution to money printing.
Micheal Sonnenshein, Grayscale’s managing director, shared the video on his Twitter account.
Go digital. #GoGrayscale. pic.twitter.com/dnE2bC3H7O
— Michael Sonnenshein (@Sonnenshein) August 10, 2020
Grayscale’s ‘Go Digital’ ad divides crypto Twitter
While cryptocurrency advertisements in mainstream media aren’t new, Grayscale’s upcoming TV presence is seen by many as a major step for the industry. A large part of the crypto community believes the ad will ultimately be positive for the entire crypto space as it legitimizes the industry.
However, many saw the company’s ad as a waste of both money and screen time, arguing that its relatively vague proposition to “go digital” won’t do much to remove the taboo many associates with Bitcoin. Bitcoin is merely mentioned on the screen alongside BCH, ETH, ETC, ZEN, LTC, XLM, XRP, and ZEC trusts.
Mentioned in this article
Bitcoin 
Bitcoin Cash 
Ethereum Classic 
Ethereum 
Litecoin 
Stellar 
XRP 
Zcash 
Horizen 
Grayscale Investments 
Barry Silbert 
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In this article
Bitcoin, a decentralized currency that defies the sway of central banks or administrators, transacts electronically, circumventing intermediaries via a peer-to-peer network.
Bitcoin Cash
$511.505
Bitcoin Cash (BCH) is a cryptocurrency created via a fork of the Bitcoin network.
Ethereum Classic
$29.4401
Ethereum Classic (ETC) is a continuation of the original Ethereum blockchain – the classic version preserving untampered history prior to the July 2016 DAO hack..
Ethereum
$3,399.98
Ethereum is a decentralized, open-source blockchain platform that enables the creation of smart contracts and decentralized applications (DApps).
Litecoin
$99.8936
Litecoin is a peer-to-peer Internet currency that enables instant, near-zero cost payments to anyone in the world.
Stellar
$0.58144
Stellar is a multi-currency payment backend that tens of thousands of people use every day.
XRP
$1.45262
The XRP Ledger is a decentralized cryptographic ledger powered by a network of peer-to-peer servers.
Zcash
$53.1777
Zcash is a decentralized and open-source cryptocurrency that offers privacy and selective transparency of transactions using advanced cryptography.
Horizen
$11.7480
Horizen is an inclusive ecosystem where everyone is empowered and rewarded for their contributions.
Grayscale Investments
Established in 2013 by Digital Currency Group, Grayscale Investments is a trusted authority on digital currency investing and cryptocurrency asset management.
Barry Silbert, recognized as a foundational figure in the cryptocurrency landscape, serves as the CEO and founder of Digital Currency Group (DCG).
