Strive’s new $500 million Bitcoin financing plan comes with a $257 million annual dividend problem

Bitcoin treasury company Strive is introducing a second preferred-stock product to accelerate Bitcoin purchases beyond the limits of its existing financing strategy.

On Oct. 13, the company announced plans to offer five million shares of SATS, a perpetual preferred security with a fixed 15% annual dividend. At $100 per share, the firm would raise $500 million to support additional Bitcoin acquisitions.

The launch follows the rapid expansion of Strive's existing SATA preferred stock, whose outstanding stated amount has climbed from $200 million at its November 2025 debut to approximately $1.4 billion.

Strive's Bitcoin holdings have grown alongside that financing program, rising from 7,627 BTC at the beginning of 2026 to 35,595 BTC as of Oct. 14.

The new product comes as restrictions on SATA issuance constrain Strive's ability to raise capital. Management wants to expand Bitcoin purchases while prices remain below $100,000, but the additional financing could push its annual preferred-dividend obligations above $257 million.

Strive targets new investors as SATA financing faces limits

SATS will pay a fixed 15% annual dividend on a $100 stated amount, compared with SATA's variable 13%. Payments are scheduled every business day beginning Nov. 9, subject to board approval and available funds.

Unlike SATA, which targets a trading price around $100, SATS will have no comparable price-stability mechanism. The new shares will rank below SATA in Strive's capital structure but ahead of common equity.

Strive CEO Matt Cole said the company developed SATS after identifying demand from investors seeking predictable income and greater potential for capital appreciation.

Some existing SATA holders were concerned about possible reductions in its variable dividend, while institutional investors wanted more exposure to price appreciation.

The new structure also addresses a constraint on Strive's ability to raise capital.

According to Cole, SATA and Strategy's comparable STRC preferred stock have traded at or above their $100 stated amounts on fewer than 25% of trading days since their respective launches.

With Strive maintaining a policy against issuing SATA below $100, those trading patterns limit its ability to raise additional capital through the security.

Cole said the company needs “substantially more access to digital credit now” to expand its Bitcoin holdings at current prices.

SATS would let Strive pursue additional financing without SATA's issuance-price restriction, though the amount it can raise would still depend on investor demand.

New financing could add nearly 4,700 Bitcoin to Strive's treasury

Strive plans to use the additional financing capacity provided by SATS to accelerate its Bitcoin accumulation and increase potential returns for common shareholders.

Chief Risk Officer Jeff Walton said the company intends to achieve this through greater Bitcoin amplification, which measures outstanding preferred equity and debt at stated value relative to the market value of its Bitcoin holdings.

Strive is targeting an amplification ratio of 60% to 70% after the SATS launch, giving common shareholders greater exposure to Bitcoin price movements.

To illustrate the potential expansion, Strive's investor presentation models a $500 million SATS financing, with $387.5 million allocated to Bitcoin purchases and $112.5 million designated for an 18-month dividend reserve.

At an assumed Bitcoin price of $82,500, the purchases would add about 4,697 BTC to the company's treasury, bringing total holdings to about 40,000 BTC.

The company's preliminary prospectus states that it would fund the dividend reserve with existing cash and securities. Strive has also retained flexibility to direct offering proceeds toward income-generating assets, acquisitions, working capital, and share repurchases.

The strategy hinges on Bitcoin's appreciation exceeding the cost of preferred capital. Strive's internal model assumes the cryptocurrency will compound at 50% annually through 2030, compared with SATS's fixed 15% dividend.

However, the additional preferred capital would also magnify pressure on common shareholders during a sustained Bitcoin downturn, while dividend obligations continued to accumulate.

Strive faces $257 million annual dividend bill

The expansion would substantially increase Strive's recurring obligations to preferred shareholders.

A five-million-share SATS issuance would add $75 million in annual dividends. Combined with existing SATA payments, Strive's model puts the total at approximately $257.4 million a year, assuming SATA's variable rate remains at 13%.

Management plans to maintain approximately $386 million in cash and marketable securities as dividend reserves following the offering, enough to cover about 18 months of combined payments.

Chief Investment Officer Ben Werkman said the hypothetical post-offering balance sheet would contain approximately $3.56 billion in assets against $1.9 billion in preferred stated amounts.

The additional financing would increase asset coverage for senior SATA shares from 2.18 times to 2.54 times, while combined coverage for the two securities would stand at 1.87 times.

Strive's stress tests also show Bitcoin could fall to approximately $38,200 before its modeled total assets equaled the stated amount of outstanding preferred shares.

Werkman pointed to the company's lack of outstanding debt and its unencumbered Bitcoin holdings as protections against forced asset sales during market downturns.

However, the more immediate challenge is funding the dividends.

Bitcoin generates no recurring income, leaving Strive dependent on its cash reserves, asset sales, or fresh financing to sustain distributions.

The company acknowledges in its prospectus that it expects to fund cash dividends beyond the initial 18-month reserve period primarily through additional capital raising, including at-the-market securities offerings.

A prolonged Bitcoin decline could complicate that strategy by weakening demand for Strive's preferred and common shares just as its dividend obligations continue accumulating.

Missed preferred dividends would not automatically trigger a debt default, but unpaid amounts would accumulate and restrict distributions to junior shareholders.