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Service URL: policies.google.com (opens in a new window)
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1 minute
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Used by Google Analytics to determine which links on a page are being clicked
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2 years
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Used to determine whether a user is included in an A / B or Multivariate test.
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6 months after last activity
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End of session (browser)
__utmb
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30 minutes after last activity
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Used to monitor number of Google Analytics server requests
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ID used to identify users and sessions
2 years after last activity
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Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
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ANONCHK
Indicates whether MUID is transferred to ANID, a cookie used for advertising. Clarity doesn't use ANID and so this is always set to 0.
Session
CLID
Identifies the first-time Clarity saw this user on any site using Clarity.
12 months
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Connects multiple page views by a user into a single Clarity session recording.
12 months
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Persists the Clarity User ID and preferences, unique to that site is attributed to the same user ID.
12 months
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