Part 1 Beginner Why long-term crypto holders borrow against assets instead of selling A strategic guide to liquidity management, capital preservation, and the real tradeoff between selling and borrowing crypto Open guide 
Marko Jurina Bio
Marko Jurina is the CEO of Jumper Exchange. With a diverse background in sales and marketing, Marko ventured into entrepreneurship by launching his own tour agency before entering the crypto space in 2017. His journey in the industry began with writing and research, gradually transitioning into sales roles within software companies while deepening his involvement in the crypto sector.
In January 2022, Marko joined LI.FI, where he led marketing efforts for 2.5 years while simultaneously developing Jumper Exchange within the LI.FI ecosystem. As Jumper's growth accelerated, it was spun off into its own company, with Marko at the helm as CEO.
In January 2022, Marko joined LI.FI, where he led marketing efforts for 2.5 years while together with his team, simultaneously developed Jumper Exchange within the LI.FI ecosystem.
Marko Jurina Current Work
- Jumper Exchange CEO
- LI.FI. Cross-Chain Marketing Officer
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