Ignacio Aguirre Franco

Ignacio Aguirre is the Global Chief Marketing Officer at Bitget, the world’s largest universal exchange, serving more than 125 million users worldwide. He leads Bitget’s global marketing, brand, communications, and growth strategy, helping scale the company’s presence across international markets and strengthen its position within the rapidly evolving digital asset ecosystem.

With more than 15 years of experience across blockchain, fintech, decentralized finance, enterprise software, and emerging digital infrastructure, Ignacio has built and led growth initiatives for organizations including Kelp DAO, Scorechain, Xapo Bank, Adobe, and SAP. His expertise spans global brand positioning, performance marketing, customer acquisition, market expansion, enterprise adoption, and go-to-market strategy for high-growth technology companies.

Ignacio is known for combining deep technical fluency with strategic marketing and communications expertise. His work focuses on helping crypto and fintech companies build trust, relevance, and long-term consumer adoption in highly competitive and fast-moving markets. He has been particularly focused on the challenge of bringing Web3 products beyond crypto-native audiences and making digital finance more accessible to mainstream users.

Beyond his executive marketing role, Ignacio is a frequent speaker and commentator on crypto culture, global branding, AI-driven marketing, consumer behavior in digital finance, and the future of Web3 adoption. He brings a global perspective to the intersection of technology, trust, and consumer engagement, with a particular emphasis on how brands can scale responsibly in emerging financial ecosystems.

Ignacio holds master’s degrees in Digital Marketing and Marketing & Sales Management from ISDI and ESIC Business & Marketing School, and has an academic background in computer science and marketing from Universidad Iberoamericana in Mexico City.

• Bitget CMO 2025 - Present