The biggest trends in the crypto industry and why “I don’t look at the price” from crypto PR firm YAP Global The biggest trends in the crypto industry and why “I don’t look at the price” from crypto PR firm YAP Global
Speaking with Samantha Yap, founder of YAP Global, a leading PR firm in the crypto space, we explore the biggest trends behind the scenes.
8 min watch
Updated: January 16, 2023 at 3:38 pm
Cover art/illustration via CryptoSlate. Image includes combined content which may include AI-generated content.
Speaking with Samantha Yap, founder of YAP Global, a leading PR firm in the crypto space, we explore the biggest trends behind the scenes.
Samantha talks about projects she believes are set for growth, where eyeballs are trained in the industry and the potential for a reversal in the crypto markets:
“What I see is the projects still around at these conferences are still talking shop about what they are building…token price can follow whenever its ready.”
Watch the full video here.
Co-Host 
Liam 'Akiba' Wright
Also known as "Akiba," Liam is a reporter, editor and podcast producer at CryptoSlate. He believes that decentralized technology has the potential to make widespread positive change.
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Samantha Yap is the founder and director of YAP Global, an international PR firm with a focus on helping meaningful fintech, blockchain and cryptocurrency companies tell their stories on the global stage.
YAP Global
YAP Global is an international PR and communications firm that works with meaningful fintech, blockchain and cryptocurrency projects with stories they believe should be heard on the global stage..
