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Founder & Director at YAP Global

Samantha Yap Bio

Samantha Yap is the founder and director of YAP Global, an international PR firm with a focus on helping meaningful fintech, blockchain and cryptocurrency companies tell their stories on the global stage.

Samantha is a fintech, blockchain and cryptocurrency media specialist with past experience working as an international freelance journalist in Jakarta, Melbourne, Kuala Lumpur, and Hong Kong.

Prior to delving into fintech PR, she worked at Channel NewsAsia in Singapore as a broadcast journalist and current affairs producer.

YAP Global aims to be the bridge between quality journalism and emerging technology companies who are making a difference in the world. It is a PR team that authentically cares for its clients and the industry as a whole. Some of its clients include Securitize, MEW (MyEtherWallet), Zcoin and Legacy Trust.

Samantha Yap Current Work

Samantha Yap Education

  • Monash University, Bachelor of Journalism, 2011-2013
  • The University of Hong Kong, Broadcast Journalism, 2013
  • Universitas Katolik Indonesia Atma Jaya, Intensive Language Program, Indonesian Language, 2013
  • Unversitas Gadjah Mada, Advanced Indonesian, 2012
  • Glen Waverley Secondary College, Victorian Certificate of Education, 2006-2010

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