Samantha Yap Details

Samantha Yap is the founder and director of YAP Global, an international PR firm with a focus on helping meaningful fintech, blockchain and cryptocurrency companies tell their stories on the global stage.

Samantha is a fintech, blockchain and cryptocurrency media specialist with past experience working as an international freelance journalist in Jakarta, Melbourne, Kuala Lumpur, and Hong Kong.

Prior to delving into fintech PR, she worked at Channel NewsAsia in Singapore as a broadcast journalist and current affairs producer.

YAP Global aims to be the bridge between quality journalism and emerging technology companies who are making a difference in the world. It is a PR team that authentically cares for its clients and the industry as a whole. Some of its clients include Securitize, MEW (MyEtherWallet), Zcoin and Legacy Trust.

Current Projects

YAP Global, Founder & Director


London, U.K.


Monash University, Bachelor of Journalism, 2011-2013 The University of Hong Kong, Broadcast Journalism, 2013 Universitas Katolik Indonesia Atma Jaya, Intensive Language Program, Indonesian Language, 2013 Unversitas Gadjah Mada, Advanced Indonesian, 2012 Glen Waverley Secondary College, Victorian Certificate of Education, 2006-2010


Samantha Yap Recent Tweets