Sanja Kon Details

Sanja Kon is a senior digital executive with extensive experience in developing and executing global digital strategy, delivering sustainable revenue growth in multinationals and startups within the E-Commerce, Fintech and Telecommunication industries.

As the CEO at UTRUST, Sanja’s main focus is to partner with key international players to improve the accessibility of digital assets and increase cryptocurrency merchant adoption.

As a creative strategist, always focused on innovation, Sanja has guided cross-functional teams to develop and execute the Marketplaces proposition at PayPal, with the aim of providing the best in class online payment experience to e-commerce platforms.
Sanja headed the European Partnerships strategy at eBay, forming key global relationships to enhance the selling experience for eBay professional merchants.
As Head of the Italian Consumer Strategy team at eBay, Sanja redesigned the omnichannel customer experience for eBay’s core vertical experiences, including the re-launch of the Fashion buying and selling hubs.

A multilingual communicator, Sanja is an excellent influencer with a proven track of building and leading international teams in challenging commercial environments.
Fascinated by how technological innovation impacts on our life, constantly investigating new start-ups that will shape our future.

Sanja is a speaker at international conferences, sharing her vision and knowledge on how the digital landscape impacts consumer’s behaviors.

Source: LinkedIn

Current Projects



London, England U.K.


Università Commerciale 'Luigi Bocconi' / Bocconi University, Bachelor, Business/Managerial Economics, 2004-2007 Copenhagen Business School, Double Master Degree, Strategic Market Creation, 2008-2009 Università Commerciale 'Luigi Bocconi' / Bocconi University, MastersField Of StudyMarketing Management, Summa Cum Laude, 2007-2009

Previous Projects

PayPal, Head of Marketplaces and Large Enterprise Partnerships - UK, 2018 eBay for Business, Head of European Partner Development, 2017-2018 Vodafone, Salesforce Project Manager, 2011-2013


Sanja Kon Recent Tweets