Nic Young

Nic Young is the Co-Founder and Chief Executive Officer of Oh.xyz, a Web3 platform focused on digital identity, creator ecosystems, and decentralized internet infrastructure. He is responsible for setting the company’s vision, strategic direction, and overall growth. Young’s background spans public relations, entrepreneurship, and digital marketing, with experience working across global consumer brands and emerging technology sectors, including crypto and Web3.

Overview

Young’s work sits at the intersection of brand strategy, community building, and decentralized technology. As CEO of Oh.xyz, he leads efforts to develop a platform that aligns with broader trends in Web3, where users seek greater control over their digital presence, identity, and participation in online ecosystems. His role involves coordinating product development, shaping market positioning, and guiding the company’s long-term direction.

The success of platforms in this category depends not only on technical execution but also on narrative, user engagement, and trust. Young’s experience in communications and marketing provides a foundation for addressing these challenges, particularly in a sector where emerging technologies often require clear explanation and strategic positioning.

Career and Background

Young’s entrepreneurial journey includes co-founding a not-for-profit initiative during the COVID pandemic that brought together close to 400 participants. The initiative focused on providing marketing services to charities and small businesses at a time when many organizations faced operational and financial pressure. This project later evolved into Look After Group, a digital marketing agency that achieved six-figure annual revenues.

Look After Group has worked with a wide range of clients, from companies preparing for initial public offerings to fast-growing startups and crypto projects. The agency’s work reflects the increasing demand for marketing and communications expertise in both traditional industries and emerging technology sectors.

Before founding his own ventures, Young worked at Frank, a consumer public relations agency. In this role, he contributed to campaigns for major global brands, including Huawei and Burger King. This experience provided exposure to large-scale brand management, media relations, and consumer engagement strategies, all of which are applicable to technology companies seeking broader market adoption.

Oh.xyz

Oh.xyz is a Web3 platform that explores digital identity, creator engagement, and decentralized participation. Platforms in this category often focus on enabling users to control their online presence, interact with decentralized applications, and participate in token-based or community-driven ecosystems.

As CEO, Young is responsible for guiding the platform’s development and ensuring alignment between product design, market needs, and user expectations. This includes overseeing partnerships, coordinating growth strategies, and positioning the platform within a competitive landscape that includes both Web3-native projects and traditional technology companies.

Areas of Expertise

• Entrepreneurship: Co-founder of Oh.xyz and Look After Group, with experience building and scaling organizations.
• Public relations: Background in consumer PR, working with global brands and managing media campaigns.
• Digital marketing: Experience delivering marketing strategies for startups, enterprises, and crypto projects.
• Community building: Leadership of a large not-for-profit initiative supporting charities and small businesses.
• Web3 strategy: Focus on digital identity, decentralized platforms, and user engagement in blockchain ecosystems.

Relevance to Crypto Markets

Young’s work is relevant because Web3 adoption depends on more than technical innovation. Projects must build communities, establish trust, and communicate value effectively to users, developers, and investors. Platforms such as Oh.xyz operate within a broader shift toward decentralized ownership of digital identity and participation, where users have greater control over their data and interactions.

These developments intersect with areas such as decentralized finance, creator economies, and tokenized ecosystems, where user engagement and network effects play a central role in growth. Leaders with experience in marketing and communications are increasingly important in shaping how these technologies are perceived and adopted.

Risks and Considerations

Web3 platforms face a range of challenges, including user onboarding complexity, regulatory uncertainty, competition from established technology companies, and the need for sustainable business models. Marketing-driven growth must also be balanced with accurate representation of product capabilities and risks.

As CEO, Young is responsible for navigating these challenges while guiding Oh.xyz’s development. His background in public relations, entrepreneurship, and digital marketing supports efforts to position the platform within a rapidly evolving digital landscape where both technology and narrative play key roles in success.

• Oh Co-Founder & CEO 2022 - Present