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Alexander Hughes is currently pursuing an MSc in Marketing at Manchester Metropolitan University Business School while also working full-time at Launchpool as a marketing specialist for Web3.

As a creative individual, he finds marketing to be fascinating. For him, marketing is not just a way to inspire, but also a medium to express the DNA of a brand through both traditional and digital platforms. He believes that people engage, interact, and subconsciously consume marketing on a daily basis. Alexander has delved into understanding the reasoning and strategies behind how products are marketed, based on primary and secondary market research, both during his degree and in his professional life.

He is now focused on a career in consumer marketing in the web3 space. Alexander is intrigued by the idea of better understanding the lives of ordinary people in both digital and analog environments, a subject that is becoming increasingly relevant. He acknowledges that in today’s world, it is difficult to escape the influence of media, pop culture, art, and consequently, marketing. Ensuring that marketing efforts are effective, reach the target audience, and garner proper engagement is critical to him. Alexander aims to turn consumers into customers by creating a community around projects, thereby allowing for more in-depth research and a better understanding of audiences.

• Launchpool Labs Marketing Specialist