Brave Browser Teams Up with Cheddar to Engage “Crypto Crazed” Users

Cheddar, a popular live-streaming financial news network, announced a partnership with Brave Software—the privacy browser behind Basic Attention Token. The move leverages Cheddar’s viewers who are “obsessed with crypto.”

The partnership will provide free subscriptions to premium Cheddar content for Brave browser users, allowing hundreds of thousands of users to take advantage of Cheddar’s premium subscription.

Brave users who take advantage of the offer will receive access to Cheddar Premium for three months. This includes live feeds to the Cheddar Business and Cheddar News channels on Cheddar.com.

According to Jon Steinberg, CEO of Cheddar (and former president of BuzzFeed), the partnership was a natural progression considering the interest its users have for cryptocurrency:

“Cheddar viewers are obsessed with crypto; we even have a show dedicated to it—The Crypto Craze. The idea of unlocking our premium feeds for Brave users via crypto funding, with no sign-up, seemed like a natural way to engage a passionate community that will no doubt enjoy our content,” said Steinberg

For Brave, the partnership will help grow its user base; Cheddar offers “premium content” that satisfies Brave’s typically cryptocurrency-savvy users.

“We’re excited to work with Cheddar to enable Brave users to seamlessly access premium Cheddar content,” said Brendan Eich, CEO and co-founder of Brave. “Our platform reconnects users and publishers without compromising privacy, and access to premium content is one of the key ways to grow our audiences.”

Brave markets itself as a privacy-focused browser, leveraging blockchain to accomplish that aim. The company’s Basic Attention Token (BAT) looks to solve issues surrounding advertising by paying users for their attention when subjected to ads.

Brave’s native token, the Basic Attention Token was added to Coinbase in November 2018, allowing Coinbase customers to buy, sell, send, receive, and store BAT. In September 2018, Brave also partnered with Civic (CVC), a blockchain digital identity service, to further protect user privacy.

These strategic partnerships might be necessary for Brave browser to succeed in the highly competitive browser landscape.

According to StatCounter’s November 2018 data, browser use across all platforms (desktop, tablet, and mobile) is 62 percent Google Chrome, 15 percent Safari, and 5 percent Firefox. This leaves Brave with little space to compete unless the service can provide compelling reasons for users to switch.

Perhaps blockchain and cryptocurrency will be the edge that Brave needs to succeed.

Basic Attention Token Market Data

At the time of press 6:42 pm UTC on Apr. 9, 2020, Basic Attention Token is ranked #27 by market cap and the price is up 0.31% over the past 24 hours. Basic Attention Token has a market capitalization of $415.8 million with a 24-hour trading volume of $37.09 million. Learn more about Basic Attention Token ›

Basic Attention Token

6:42 pm UTC on Apr. 9, 2020

$0.33

0.31%

Crypto Market Summary

At the time of press 6:42 pm UTC on Apr. 9, 2020, the total crypto market is valued at at $253.65 billion with a 24-hour volume of $62.55 billion. Bitcoin dominance is currently at 55.61%. Learn more about the crypto market ›

Mentioned in this article

Basic Attention Token Civic Brave Browser Brendan Eich

Ad

Nansen Collaborates with TRON DAO to Empower Developers and Users with Advanced Blockchain Insights

Ad

CryptoSlate on X x.com/cryptoslate

Follow us on X for instant crypto news and insights updates.

Follow @cryptoslate

Ad

Latest Basic Attention Token Stories

Genesis Trading wallets halted – holding over $280M

Analysis 2 years ago

Genesis Trading wallets have ceased transactions over the last 12 hours after announcing it is filing for bankruptcy.

Brave browser to give away Bored Ape Yacht Club NFT

DeFi 3 years ago

Brave Wallet, the crypto wallet feature built into the Brave web browser, is now live on both desktop and mobile. To celebrate, Brave is giving away almost half a million dollars in crypto prizes, including a Bored Ape Yacht Club NFT worth 80 ETH.

Latest Compound proposal aims to resolve issue soaking up 80% of BAT’s liquid supply

DeFi 4 years ago

A previous Compound proposal for COMP yield farming caused a mess in the DeFi market, pushing users to yield farm only in the markets with the highest interest rates. This has caused Compound to soak up over 80 percent of BAT’s liquid supply, reducing the amount borrowed from other protocols such as UADT, WBTC, and […]

Brave browser faces heat from users amidst referral-link autofill scandal

Privacy 4 years ago

The Brave Browser has long been the search platform of choice amongst privacy-conscious users who are keen on avoiding the far-reaching privacy intrusions seen on traditional web browsers like Google. The browser has also provided utility to the BAT crypto token. It is now, however, is now shrouded in scandal as some users accuse them […]

Latest Press Releases

View All

Paribu Announces Digital Asset Custody Service for Institutional Clients Worldwide

Chainwire 2 hours ago

BYDFi Launches 8100 USDT Welcome Bonus Campaign to Offer Users Exclusive Benefits

Chainwire 4 hours ago

Zircuit Launches ZRC Token: Pioneering the Next Era of Decentralized Finance

Chainwire 5 hours ago