The future of social media and protecting user data in web3 w/ Lens Protocol and the Aave companies The future of social media and protecting user data in web3 w/ Lens Protocol and the Aave companies
CryptoSlate's Akiba speaks to the Head of Growth for the Aave companies, Christina Beltramini, about the future of social media in web3, the reasons why it is needed, and how users can protect their data by migrating to web3 social.
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Updated: January 16, 2023 at 3:39 pm
Cover art/illustration via CryptoSlate. Image includes combined content which may include AI-generated content.
CryptoSlate’s Akiba speaks to the Head of Growth for the Aave companies, Christina Beltramini, about the future of social media in web3, the reasons why it is needed, and how users can protect their data by migrating to web3 social.
Christina and several other members of the Lens Protocol team came from TikTok, which overcame market pressure to make huge waves in web 2.0 social media.
The creation of short form, vertical videos that could be easily shared and form the basis of collaborations took the world by storm. So much so that Instagram and YouTube replied through the integration of Reels and YouTube Shorts, a direct parallel with TikTok’s innovative content style.
The future of Lens being led by the web 2.0 pioneers that helped grow TikTok could be the X-Factor it needs to establish itself at the core of the next evolution of social media.
Watch the full video here.
Co-Host 
Liam 'Akiba' Wright
Also known as "Akiba," Liam is a reporter, editor and podcast producer at CryptoSlate. He believes that decentralized technology has the potential to make widespread positive change.
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Since 2017, CryptoSlate has strived to be an objective authority for the fast-moving and nascent digital assets space
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Christina is Head of Growth at Aave Companies and Lens Protocol, focusing on partnerships across its suite of Web3 products.
Founded by Stani Kulechov, who is also the founder of AAVE (AAVE), Lens Protocol is a social networking product based on blockchain technology.
