Moon Inc.

Moon Inc. (formerly HK Asia Holdings Limited) is a Hong Kong–based telecommunications and prepaid-services company listed on the Main Board of the Hong Kong Stock Exchange under stock code 1723.HK. The group operates as an investment holding company with subsidiaries principally engaged in the wholesale and retail sale of prepaid products—such as SIM cards and mobile top-up vouchers—through a network of self-operated stores, wholesalers, and retail partners.

Overview

Moon Inc. rebranded from HK Asia Holdings in 2025 to reflect a refreshed corporate identity while continuing its core telecom and prepaid-products operations in Hong Kong. The company focuses on serving both local residents and visitors with connectivity solutions and value-added mobile services, supported by long-standing distribution relationships across the territory.

Business Segments

• Prepaid Connectivity: Distribution of local and international prepaid SIMs and data packages for consumers and travelers.
• Top-Up & Value-Added Services: Sale of mobile airtime, data top-ups, and related vouchers across multiple brands and networks.
• Retail & Wholesale Channels: A blended go-to-market model that leverages self-operated outlets, wholesalers, convenience retailers, and travel-focused points of sale.

Strategy & Recent Developments

• Brand Transition: Completion of the name change from HK Asia Holdings Limited to Moon Inc. in 2025, aligning the corporate brand with the company’s growth initiatives.
• Core Focus: Maintain and expand prepaid mobile distribution, deepen partnerships with carriers and retail networks, and improve unit economics through footprint optimization.
• Digital & Treasury Initiatives: Public statements in 2025 outlined a strategic exploration of Bitcoin and digital-asset initiatives—including a potential treasury allocation—alongside the legacy telecom business.

Corporate Information

• Incorporation: Cayman Islands (investment holding company structure)
• Principal Place of Business: Hong Kong SAR
• Listing: Main Board of HKEX (stock code 1723.HK)
• Industry: Telecommunications & Prepaid Services

Key Facts (At a Glance)

• Current Name: Moon Inc. (恆月控股有限公司)
• Former Name: HK Asia Holdings Limited (港亞控股有限公司)
• Ticker: 1723.HK (HKEX)
• Founded: Roots dating back to the mid-1990s; listed on HKEX in 2018
• Business: Wholesale and retail distribution of prepaid SIMs, top-up vouchers, and related mobile services
• Headquarters: Hong Kong SAR, China

Why It Matters

Moon Inc. sits at the intersection of telecom distribution and consumer mobility in one of the world’s most connected cities. Its rebrand and exploration of digital-asset initiatives arrive as Hong Kong develops a clearer framework for both telecommunications and virtual-asset activities—positioning the company to pursue new opportunities while serving everyday connectivity needs.

Disclaimer: This profile is for general information only. Business mix, initiatives, and corporate details may change; refer to official company communications for the latest information.