Autograph is a digital collectibles and fan engagement business co-founded by Tom Brady in 2021. Its early NFT collections connected athletes and entertainers with collectors, while a later mobile app rewarded fans for following sports content. The company subsequently joined forces with the personal training business Future.
Product status
The Autograph: Sports Fandom app ended operations on May 29, 2025. Autograph confirmed that date in its May 2025 closure notice. The notice concerns the app; it does not establish that Autograph as a company has closed. Earlier descriptions of ongoing app rewards and fan experiences should be read in that context.
Digital collectibles and fan engagement
Autograph initially worked with sports and entertainment figures to produce licensed digital collectibles. Its 2021 partnerships included DraftKings and Lionsgate, with athlete collections involving Tom Brady, Tiger Woods, Naomi Osaka and Tony Hawk. These were collection and distribution partnerships, rather than companies owned by Autograph.
In September 2024, the company announced Sports Fandom, a platform that brought together sports blogs, podcasts, videos and social content. Fans could follow their teams, track participation and earn rewards. That historical product offering is distinct from an NFT marketplace and is no longer an operating app.
Combination with Future
Autograph announced its combination with Future in January 2025. Future provides remote personal training through human coaches. Deal adviser Latham & Watkins described the transaction as Autograph’s acquisition of Future. Future’s coaching services should not be confused with a continuation of the closed Sports Fandom app.
Founders and leadership
The founding group includes Tom Brady, Richard Rosenblatt, Dillon Rosenblatt and Josh Payne. Dillon Rosenblatt has since stepped back from his operating role while continuing as a director. Ted Russell likewise moved from his operating responsibilities to the board. The team section distinguishes these continuing affiliations from former operating staff.
Collectibles and access
Ownership of a digital collectible does not by itself guarantee continuing app access, events, rewards or resale demand. Any benefits depend on the terms and status of the individual collection. Collectors should consult the relevant collection information and dated company notices rather than assume that earlier promotions remain available.
