Nick Chong · 6 days ago · 2 min read · Insights via Grayscale Investments
In 2017, CryptoKitties made headlines as the world’s most popular blockchain game. Pushing further into the public eye, CryptoKitties has partnered with Meural to showcase the “Bringing Blockchain to Life” art exhibit.
CryptoKitties Spreads Blockchain Awareness
The “Bringing Blockchain to Life” exhibit will launch Sept. 1 at the ZKM Center for Art and Media in Karlsruhe, Germany. By incorporating crypto collectibles, the exhibit aims to “showcase the inner workings of blockchain technology in real-time.”
The exhibit will use Meural’s digital Meural Canvas, a contemporary display designed specifically for artwork, to showcase images of CryptoKitties. In the official press release, Vladimir Vukicevic, CEO and co-founder of Meural, said:
“We’re excited to be able to help CryptoKitties make their museum debut by providing them with a physical home that’s worthy of a museum setting. … By partnering with CryptoKitties for this event, we hope to help general audiences envision how cryptocollectibles might fit into their everyday lives.”
Founded in 2017 by Axiom Zen, CryptoKitties rapidly became known as the first “crypto collectibles” game to gain public adoption and congest the Ethereum network with an overload of transactions.
According to VentureBeat, CryptoKitties gained 1.5 million users and conducted more than $40 million in transactions since March of this year. In May, a CryptoKitty sold at Christie’s Auction House in New York for approximately $140,000.
Roham Gharegozlou, CEO and co-founder of CryptoKitties, said:
“CryptoKitties’ good design and appealing aesthetics are responsible for introducing entirely new audiences to the potential of blockchain technology. Emerging technology often has its most innovative work conducted in the art world–the Kitties are artworks themselves. Our exhibit at ZKM continues our mission of demystifying the blockchain so that the people that can benefit from it most – whether they’re creators and consumers, or artists and their fans–can be a part of the technology’s future.”
Axiom Zen, creator of CryptoKitties, recently launched a new company called Dapper Labs. According to the press release, Dapper Labs raised $12.85 million earlier this year from investors Andreeson Horowitz and Union Square Ventures.