Dan Edlebeck works on retail adoption at Core and is a partner at ForceField. He also founded deedle connects, a marketing and community-building business. His career has included ecosystem development, product marketing and privacy-focused software ventures.
Current adoption and growth work
Edlebeck joined Core’s retail-adoption work and ForceField in March 2025. Core is a Bitcoin-aligned blockchain ecosystem, while ForceField works on growth, marketing and operations for crypto companies. Through deedle connects, which he founded in 2018, Edlebeck has worked on bringing technology products to users and building their communities.
Earlier crypto roles
From March 2024 to March 2025, he was chief marketing officer at Portal to Bitcoin. Before that, he worked as a go-to-market consultant through Edlebeck Paez Ventures and served as head of ecosystem at Sei Labs from January 2022 to April 2023.
Edlebeck co-founded Exidio and was its CEO from May 2020 to April 2022. Exidio built applications using the Sentinel decentralized VPN protocol. Its work focused on making peer-to-peer bandwidth networks accessible through consumer and business software. He also held earlier community and marketing roles at Badger Labs and Blockparty.
Education and earlier experience
Edlebeck completed an MBA at Babson in 2020. During that program, he led a student consulting project that created an economic scorecard and business inventory for the Town of Needham. He also studied marketing and management at the Wisconsin School of Business, with international study in Spain and Italy.
Before his crypto roles, Edlebeck served as a community economic development advisor with the Peace Corps from February 2016 to April 2018, working with local organizations and entrepreneurs.
