NHL enters the NFT space partnering with Marketplace Sweet 🚨 This article is 3 years old...
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NHL enters the NFT space partnering with Marketplace Sweet
The NHL partnership with Sweet will offer a variety of digital collectible experiences to its fans, tradable in the marketplace
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Updated: Jun. 25, 2022 at 3:59 am UTC
Cover art/illustration via CryptoSlate. Image includes combined content which may include AI-generated content.
The National Hockey League on Thursday announced its partnership with NFT Marketplace Sweet. This partnership will be the league’s first dive into digital collectibles.
The partnership, of which the NHL’s players and Alumni’s association are part, will go live in October to mark the start of the 2022-2033 NHL season.
The NHL Marketplace
The NFT marketplace is expected to offer a range of experiences to NHL fans. Including digital collectibles that showcase historical moments, past and present season game highlights, and NHL stars top plays.
The marketplace will also feature gamified collection experiences, specialty packs, and 3D interactive trophy rooms where users can display their collections. Among these offerings there are also dynamic NFTs designed to change based on current team data.
Additionally, fans would be able to buy, sell, collect and trade the collectibles on the marketplace.
However, the announcement did not state which blockchain would host the marketplace.
NFTs in the sporting space
The NHL joins a long list of sporting institutions that have embraced digital collectibles.
In 2020, the NBA launched Top Shot NFTs, its digital collectibles marketplace, in partnership with DapperLabs. Likewise, the NFL launched its play and own NFT game while the MLB is to launch its NFT game soon.
However, the extreme sell-off in the crypto market has seen crypto companies pull out of sports deals. This is so as crypto companies strive to stay afloat as the severe sell-off continues in the market.
FTX recently pulled out of a partnership deal with Los Angeles Angels. Similarly, sources suggest a patch deal between NBA Washington Wizards and a crypto company has crashed.
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Abdulrasaq Ariwoola
Abdulrasaq is a blockchain maximalist who believes that technology is necessary for the future we are heading to. He is an ardent researcher, and writer who uses his writings to inform about the prospects in the blockchain space. He spends his free time writing movie scripts and combing the corners of Quora.
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Dapper Labs
Dapper Labs, the company behind CryptoKitties, NBA Topshots, and the Flow blockchain, uses blockchain technology to bring NFTs and new forms of digital engagement to fans around the world paving the way to a more open and inclusive digital world starting with games and entertainment.
FTX
FTX is a defunct cryptocurrency exchange, currently in bankruptcy proceedings, that was founded by Sam Bankman-Fried and Zixiao “Gary” Wang in May 2019.
